In a bid to enhance user experience and increase visibility for personal content, LinkedIn is testing a new feature that allows users to pay for amplifying their personal posts, extending beyond the current options available for business page updates. The introduction of this feature signifies LinkedIn’s intent to provide individuals with more tools to establish themselves as influencers within their respective sectors, responding to widespread user feedback. Premium and paying subscribers in the U.S. can currently test this feature with a variety of posts, including text, image, article, video, and newsletter posts, although certain types like job posts, events, documents, polls, and group posts are excluded from this phase.
The feature builds on the existing “Boost” option, initially limited to business posts, which offered a quick method to expand post visibility. Boosting personal posts can be particularly beneficial given the generally higher engagement rates observed for individual content compared to business updates. By enabling users to amplify their own content, LinkedIn aims to facilitate a smoother, more streamlined approach to increase personal brand visibility and connect with a larger, targeted audience. While fewer targeting options are available compared to LinkedIn’s comprehensive ad offerings, the system leverages post content to reach relevant audiences effectively.
Establishing Influence through New Boost Option
LinkedIn is experimenting with a new feature to enhance user experience by allowing individuals to pay for boosting their personal posts. This effort goes beyond the current options available for business page updates. The feature aims to help users become influencers in their respective fields, addressing widespread user demand. At the moment, premium and paying subscribers in the U.S. can test this feature on various types of posts, including text, images, articles, videos, and newsletters. However, job posts, events, documents, polls, and group posts are not included in this trial phase.
This new feature expands on the already existing “Boost” option, which was initially limited to business posts. Boosting personal posts can be advantageous due to the typically higher engagement rates seen with individual content compared to business updates. By offering this option, LinkedIn seeks to make it easier for users to increase the visibility of their personal brand and connect with a broader audience. Although it offers fewer targeting options than LinkedIn’s complete ad services, the system uses post content to effectively reach relevant audiences, promoting personal brand growth.