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Editorial

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Indicators and Fixes of B2B Demand Attrition
EditorialIndicators and Fixes of B2B Demand Attrition

Sustainable growth and profitability are two of the most important aspects for demand generation

November 14, 2024
Developing a Top Demand Generation Strategy in 2024
EditorialDeveloping a Top Demand Generation Strategy in 2024

Consumer behavior keeps shifting because of new technologies constantly changing customer demands,

October 18, 2024
Tune Your Demand Engine: Quality First
EditorialTune Your Demand Engine: Quality First

As we enter 2024, demand generation is shifting from quantity to meaningful connections. The focus

October 14, 2024
Tune Your Demand Engine: Quality First
EditorialTune Your Demand Engine: Quality First

As we enter 2024, demand generation is shifting from quantity to meaningful connections. The focus

October 14, 2024
3 Demand Generation Imperatives to Watch For
Editorial3 Demand Generation Imperatives to Watch For

A new frontier of B2B demand generation is upon us—one where the rules of engagement have shifted, a

September 30, 2024
Generating Demand? Focus on Brand Resonance
EditorialGenerating Demand? Focus on Brand Resonance

With 2025 on the horizon, the B2B world has seen a significant shift. Buyers today are interested

September 16, 2024
CMOs Shouldn’t Operate Alone
EditorialCMOs Shouldn’t Operate Alone

The demand generation world has never seen a shortage of new imperatives. Each day, an issue

August 22, 2024
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Demand Gen Strategies

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AI & Technology

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How Does Demandbase's Integration with Salesforce Boost Sales Teams?
AI & Technology How Does Demandbase's Integration with Salesforce Boost Sales Teams?

In an era where identifying high-potential accounts quickly and accurately can make or break sales success, the collaboration between Demandbase and Salesforce offers a game-changing solution for sales teams. Demandbase has announced an expanded collaboration with Salesforce, integrating its intent

December 19, 2024
How Will Prasenjit Dasgupta Impact Hyland’s Financial Strategy?
AI & TechnologyHow Will Prasenjit Dasgupta Impact Hyland’s Financial Strategy?

Hyland, a leading provider of content management solutions and a trailblazer in content innovation

December 18, 2024
Creatio and Arondor Partner to Enhance Document Management with AI
AI & TechnologyCreatio and Arondor Partner to Enhance Document Management with AI

In a significant move set to redefine the landscape of enterprise content management, Creatio and

December 18, 2024

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