Experiential marketing is undergoing a revolutionary change with the advent of Artificial Intelligence (AI). This article explores how AI isn't merely enhancing current marketing strategies, but fundamentally changing how experiences are created, delivered, and perceived. The Paradigm Shift in
The forthcoming community event, "Love on the Norfside," organized by Norfside LB Outreach, is set to make a significant impact on Long Beach's unhoused community. Scheduled for February 23, 2025, this love-themed fundraiser and party aims to bring residents together while raising
In the rapidly transforming world of marketing technology, the integration of artificial intelligence (AI), refined attribution strategies, and strict privacy regulations are set to significantly alter how brands engage, measure, and protect their audiences. At a recent event hosted by Marketing
As in-person events regain popularity post-pandemic, companies are adapting their event marketing strategies by incorporating the SoLoMo (social, local, and mobile) approach. Traditional methods of event marketing, which relied on simple giveaways and localized advertising, are gradually being
Organizing a technology event in today's competitive landscape demands more than just a venue and a list of speakers. From creating excitement to encouraging attendance, a robust marketing strategy is crucial. We've dissected some top tactics that can make any tech event stand out,
Fairs have long been cherished as community cornerstones, offering tradition and family entertainment. However, the rapid technological revolution demands that these events adapt to modern digital solutions to stay relevant. As consumer expectations evolve, fairs must transition from traditional
