In a world where the B2B landscape continuously evolves, the upcoming B2B Marketing Exchange (B2BMX) West 2025 event promises to be a beacon of innovation and insight for practitioners. Scheduled to take place from February 24 to 26 at The Phoenician Resort in Scottsdale, Arizona, the event's
November 19, 2024
Corporate events have always been a crucial part of business strategy, serving as platforms for networking, branding, and learning. With the rapid evolution of technology and the rising prominence of experiential marketing, the landscape of corporate events is undergoing a transformative phase. The
October 8, 2024
The recent acquisition of Splash by Cvent marks a pivotal moment in the event technology industry. Combining Cvent’s robust platform with Splash’s innovative tools aims to offer unparalleled solutions for marketing professionals focused on delivering impactful events. This merger showcases a com
September 23, 2024
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, have recently formed a strategic partnership aimed at revolutionizing event lead management. This collaboration promises to dramatically enhance how marketers handle leads generated through events,
September 16, 2024
In the dynamic landscape of 2024, standing out from the competition and engaging with audiences requires innovative approaches. Incorporating events, whether in-person or virtual, into your marketing strategy can be a game-changer. This article delves into why events are essential for boosting
August 19, 2024
The landscape of event marketing is undergoing a significant transformation due to stringent privacy laws that limit data collection. Traditionally, marketers have relied heavily on Pay-Per-Click (PPC) advertising to target potential attendees effectively. However, with new privacy regulations in
August 19, 2024
