In today's digital age, capturing consumer attention has become increasingly challenging for brands. Amidst this tough landscape, events and outings offer a powerful means to truly stand out. Branding expert Vikki Nicolai of La Crosse, WI champions the use of immersive experiences as a key strategy
The recent imposition of new tariffs by the Trump Administration has sent ripples through the U.S. event marketing industry. Announced on April 2 and taking effect in early April, these tariffs include a 10-percent baseline on all U.S. imports and additional tariffs targeting numerous countries.
The Kroger Queen City Championship presented by P&G is set to return to TPC River’s Bend in Maineville, Ohio, from September 8-14, with significant developments regarding its management. The sports and event marketing agency Outlyr will now oversee the prestigious LPGA Tour event, introducing new
In a rapidly evolving world of professional wrestling, the stark contrast between AEW's struggles and WWE's growth in live event attendance has captured attention. Attendance figures for AEW's Dynamite events in February 2025 showcase significant declines, with Cedar Park, TX witnessing a 13% drop
Experiential marketing is undergoing a revolutionary change with the advent of Artificial Intelligence (AI). This article explores how AI isn't merely enhancing current marketing strategies, but fundamentally changing how experiences are created, delivered, and perceived. The Paradigm Shift in
The forthcoming community event, "Love on the Norfside," organized by Norfside LB Outreach, is set to make a significant impact on Long Beach's unhoused community. Scheduled for February 23, 2025, this love-themed fundraiser and party aims to bring residents together while raising funds and
