Editorial

View All
Your Trusted Source for Demand Generation News
Editorial Beyond the MQL: The New B2B Demand Generation Metrics

The Marketing Qualified Lead (MQL) is a relic of a simpler era. For years, B2B marketing teams have chased MQL quotas, celebrating volume as a proxy for success. Yet, the data tells a different…

Rethinking B2B Demand Generation for a Buyer-Controlled World
EditorialRethinking B2B Demand Generation for a Buyer-Controlled World

Much of today’s B2B demand generation strategy is based on outdated assumptions . For years,

8 Critical Digital Marketing Shifts for 2026
Editorial8 Critical Digital Marketing Shifts for 2026

The era of algorithm-chasing and tactical repetition is over. Artificial intelligence has

Reclaiming ROI: How Targeted Outreach Outperforms Mass Messaging
EditorialReclaiming ROI: How Targeted Outreach Outperforms Mass Messaging

82% of B2B marketing leaders agree that buyers expect personalized outreach. Yet most still receive

Drive AI Sales Forward with Precision Prospecting
EditorialDrive AI Sales Forward with Precision Prospecting

Sales teams spend up to 50% of their time pursuing leads that never convert, not because interest

View All

Demand Strategies

View All
View All

AI & Technology

View All
View All
Trend Analysis: Unified AI Advertising
AI & Technology Trend Analysis: Unified AI Advertising

The very artificial intelligence promising to revolutionize advertising with push-button simplicity has ironically given rise to a sprawling and fragmented ecosystem of disconnected tools, creating a new layer of complexity for marketers to navigate. This has catalyzed a significant industry trend

Will Oracle AI Redefine Your Revenue Team?
AI & TechnologyWill Oracle AI Redefine Your Revenue Team?

Today we’re sitting down with Milena Traikovich, a Demand Generation expert with extensive

Agentic AI: The Future of Marketing in MENA
AI & TechnologyAgentic AI: The Future of Marketing in MENA

A seismic shift is underway in the marketing world, quietly moving beyond the familiar realm of

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later