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Editorial Beyond the MQL: The New B2B Demand Generation Metrics

The Marketing Qualified Lead (MQL) is a relic of a simpler era. For years, B2B marketing teams have chased MQL quotas, celebrating volume as a proxy for success. Yet, the data tells a different…

Drive AI Sales Forward with Precision Prospecting
EditorialDrive AI Sales Forward with Precision Prospecting

Sales teams spend up to 50% of their time pursuing leads that never convert, not because interest

Preparing for Better B2B Marketing in 2026
EditorialPreparing for Better B2B Marketing in 2026

The B2B purchasing journey has become more sophisticated, fragmented, and consensus-driven. As the

Preparing for Demand Generation Success in 2026
EditorialPreparing for Demand Generation Success in 2026

B2B marketing is entering a new era. The landscape that once relied on email blasts, webinars, and

Why B2B Businesses Must Address Practitioners First
EditorialWhy B2B Businesses Must Address Practitioners First

In an era of high precision, broad B2B campaigns fail to drive the influence they once did.

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Demand Strategies

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AI & Technology

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Agentic AI Marketing – Review
AI & Technology Agentic AI Marketing – Review

The long-held aspiration of a fully automated, intelligent marketing department is rapidly materializing not as a single monolithic AI but as a coordinated symphony of specialized digital agents working in concert. Agentic AI marketing represents a significant advancement in the digital marketing

AI Content Surge Sparks an Online Authenticity Crisis
AI & TechnologyAI Content Surge Sparks an Online Authenticity Crisis

The very fabric of our shared digital reality is being rewoven with threads of artificial

AI Skills Gap Creates Winners and Losers in Marketing
AI & TechnologyAI Skills Gap Creates Winners and Losers in Marketing

The widespread availability of artificial intelligence has fundamentally redrawn the competitive

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