A peculiar silence has fallen over some of the most successful content on the internet, a digital
A colossal $30 billion opportunity in media value and productivity gains awaits the marketing
For years, Canadian marketers have wrestled with the fundamental challenge of definitively linking their diverse advertising efforts to tangible sales figures, a puzzle that has often left budget justifications on shaky ground. Now, a new solution has arrived to bridge this critical gap between ad
In a marketing world obsessed with data, attribution, and AI-driven optimization, it can be easy to lose sight of the human element that builds lasting brand loyalty. Milena Traikovich, an expert in driving effective campaigns and nurturing high-quality leads, argues that the most powerful brand
The digital marketplace is filled with fleeting interest, where an estimated seven out of every ten
Artificial intelligence has quietly transitioned from a futuristic novelty into an everyday tool
The Marketing Qualified Lead (MQL) is a relic of a simpler era. For years, B2B marketing teams have chased MQL quotas, celebrating volume as a proxy for success. Yet, the data tells a different…
Sales teams spend up to 50% of their time pursuing leads that never convert, not because interest
The B2B purchasing journey has become more sophisticated, fragmented, and consensus-driven. As the
B2B marketing is entering a new era. The landscape that once relied on email blasts, webinars, and
In an era of high precision, broad B2B campaigns fail to drive the influence they once did.
The very artificial intelligence promising to revolutionize advertising with push-button simplicity has ironically given rise to a sprawling and fragmented ecosystem of disconnected tools, creating a new layer of complexity for marketers to navigate. This has catalyzed a significant industry trend
Today we’re sitting down with Milena Traikovich, a Demand Generation expert with extensive
A seismic shift is underway in the marketing world, quietly moving beyond the familiar realm of
