Editorial

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Editorial Rethinking B2B Demand Generation for a Buyer-Controlled World

Much of today’s B2B demand generation strategy is based on outdated assumptions. For years, marketers relied on the linear funnel, a step-by-step model where prospects are captured, nurtured, and h…

Reclaiming ROI: How Targeted Outreach Outperforms Mass Messaging
EditorialReclaiming ROI: How Targeted Outreach Outperforms Mass Messaging

82% of B2B marketing leaders agree that buyers expect personalized outreach. Yet most still receive

Beyond the MQL: The New B2B Demand Generation Metrics
EditorialBeyond the MQL: The New B2B Demand Generation Metrics

The Marketing Qualified Lead (MQL) is a relic of a simpler era. For years, B2B marketing teams have

Drive AI Sales Forward with Precision Prospecting
EditorialDrive AI Sales Forward with Precision Prospecting

Sales teams spend up to 50% of their time pursuing leads that never convert, not because interest

Preparing for Better B2B Marketing in 2026
EditorialPreparing for Better B2B Marketing in 2026

The B2B purchasing journey has become more sophisticated, fragmented, and consensus-driven. As the

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Demand Strategies

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AI & Technology

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How Is AI Removing Friction in Modern Marketing?
AI & Technology How Is AI Removing Friction in Modern Marketing?

Milena Traikovich is a seasoned strategist with over 25 years of experience bridging the gap between data and human insight for Fortune 500 companies and AI startups alike. Having scaled platforms from 4 million to 40 million subscribers in just six months, she specializes in removing the

How Will TrafficGuard Tackle Ad Fraud in the US Market?
AI & TechnologyHow Will TrafficGuard Tackle Ad Fraud in the US Market?

Navigating the New Frontier of Digital Ad Integrity The formal expansion of TrafficGuard into the

AI for Wholesale Distribution – Review
AI & TechnologyAI for Wholesale Distribution – Review

The emergence of Artificial Intelligence in wholesale distribution signifies a profound

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