The long-held marketing objective of delivering the perfect message to the ideal customer at
A peculiar silence has fallen over some of the most successful content on the internet, a digital
A colossal $30 billion opportunity in media value and productivity gains awaits the marketing industry, but it remains locked behind a door that only a fundamental overhaul of measurement infrastructure can open. Artificial intelligence is not a standalone solution arriving to save the day;
For years, Canadian marketers have wrestled with the fundamental challenge of definitively linking their diverse advertising efforts to tangible sales figures, a puzzle that has often left budget justifications on shaky ground. Now, a new solution has arrived to bridge this critical gap between ad
In a marketing world obsessed with data, attribution, and AI-driven optimization, it can be easy to
The digital marketplace is filled with fleeting interest, where an estimated seven out of every ten
The Marketing Qualified Lead (MQL) is a relic of a simpler era. For years, B2B marketing teams have chased MQL quotas, celebrating volume as a proxy for success. Yet, the data tells a different…
Much of today’s B2B demand generation strategy is based on outdated assumptions . For years,
The era of algorithm-chasing and tactical repetition is over. Artificial intelligence has
82% of B2B marketing leaders agree that buyers expect personalized outreach. Yet most still receive
Sales teams spend up to 50% of their time pursuing leads that never convert, not because interest
The very artificial intelligence promising to revolutionize advertising with push-button simplicity has ironically given rise to a sprawling and fragmented ecosystem of disconnected tools, creating a new layer of complexity for marketers to navigate. This has catalyzed a significant industry trend
Today we’re sitting down with Milena Traikovich, a Demand Generation expert with extensive
A seismic shift is underway in the marketing world, quietly moving beyond the familiar realm of
