Paid Advertising

Imagine a scenario where business-to-business (B2B) advertisers can precisely target high-value audiences within a platform boasting 400 million monthly users. This is now a reality thanks to the strategic partnership between Quora and Bombora, which promises to revolutionize B2B audience targeting

LoopMe's recent acquisition of Chartboost from Zynga signifies a landmark move that aims to transform the landscape of brand advertising within the digital ecosystem, particularly focusing on mobile and CTV (Connected TV) platforms. The merger is poised to enhance LoopMe’s brand advertising s

The digital advertising landscape is constantly evolving, and the IAB Tech Lab is at the forefront of these changes. Recently, the IAB Tech Lab has introduced new initiatives aimed at improving the efficiency and adoption of their content taxonomies, specifically targeting the programmatic

In today's digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2

Navigating the intricate terrain of multiscreen TV advertising by 2025 poses a formidable challenge for many advertisers, primarily revolving around the balance of precise audience targeting and optimal reach frequency. Despite TV advertising's well-established status as a powerful medium for

In today's fast-paced digital world, capturing consumer attention is more challenging than ever. With a significant portion of consumers finding the ads they see irrelevant, retailers are under pressure to deliver more personalized and engaging advertising experiences. This is where AI-powered