Editorial

A new frontier of B2B demand generation is upon us—one where the rules of engagement have shifted, and staying ahead means building fresh strategies.  We recognized three emerging imperatives to keep an eye on, and this article provides an overview on how you can tackle them. Millennials and Gen Z a

With 2025 on the horizon, the B2B world has seen a significant shift. Buyers today are interested in more than products or services , they care about the stories behind the brands they choose. What really matters is the emotion a brand evokes. The most innovative companies are tapping into this

The demand generation world has never seen a shortage of new imperatives. Each day, an issue emerges that requires immediate action, presenting Chief Marketing Officers (CMOs) with a wide range of challenges, such as increased ad costs, new regulatory requirements, obsolete technology, and more. We

Email marketing has been a key digital marketing tool for over two decades. Despite new channels like social media and influencer marketing, it remains highly effective for customer engagement and sales. However, email marketing has changed. The days of blasting out generic messages and hoping for