Brand Marketing

In a rapidly evolving digital landscape, preparing your marketing strategy for 2025 requires not only foresight but also a comprehensive understanding of new trends and technologies. The recent webinar "The Future Is 360°: Trends and Tactics for Comprehensive Marketing in 2025" brought

In today's rapidly evolving marketing landscape, influencer marketing has become a cornerstone of brand strategy. As more consumers turn to social media personalities for recommendations, the power of influencers can't be ignored. However, while some advanced brands have successfully

Growth marketing is a dynamic digital marketing discipline that aims to generate maximum revenue at the lowest possible cost by leveraging data-driven tactics and strategies. Unlike traditional marketing, which often emphasizes broad-reaching tactics for long-term brand awareness and customer

In today's digital age, establishing a strong online presence is essential for any brand aiming to capture and maintain consumer attention. One highly effective strategy to achieve this is by combining a .com Top-Level Domain (TLD) with a concise, single, category-defining word—a concept known

In a significant move towards streamlining in-store advertising, the Interactive Advertising Bureau (IAB), in collaboration with IAB Europe and various leading retail media networks (RMNs), has finalized standards for in-store retail media. Initially introduced for public commentary in September

Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — yet nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s Rob Volpe, a self-proclaimed Empathy Act