In a world where consumer preferences shift rapidly, the food and beverage industry stands as a colossal force, generating trillions in revenue annually and touching nearly every household globally, while a striking statistic reveals that only 21% of consumers can name a PepsiCo brand beyond its
Setting the Stage for a New Marketing Era In 2025, the marketing landscape has undergone a seismic shift, with student influencers emerging as powerful catalysts for brand engagement among Gen Z consumers, a demographic that overwhelmingly trusts these voices over traditional ads. A staggering 84%
In an era where digital advertising continues to grow in complexity, brands face mounting pressure to not only execute effective campaigns but also to demonstrate accountability in every ad they run. Paid social advertising, spanning platforms like Meta and Google, has become a critical channel for
I'm thrilled to sit down with Milena Traikovich, a powerhouse in the realm of demand generation. With her deep expertise in analytics, performance optimization, and lead generation, Milena has guided countless businesses in crafting campaigns that not only attract but also nurture high-quality
In today’s fast-paced digital economy, marketers are grappling with a daunting reality: the pressure to deliver personalized, high-impact campaigns on increasingly tight budgets. A striking statistic from recent industry research reveals that over 60% of marketing leaders feel constrained by
In an era where information is just a query away, search engines have evolved to deliver answers directly on the results page, often bypassing the need for users to visit external websites. This phenomenon, known as zero-click search, has redefined how digital content is consumed, with over half of
