Martech

As we advance towards 2025, the role of Artificial Intelligence (AI) in customer service and marketing is anticipated to become increasingly significant. Companies across various industries are shifting towards AI-powered customer interactions while investing heavily in AI technology. This

Salesforce's new AI-driven customer service platform, Agentforce, unveiled at the Dreamforce conference in September 2024, promises to revolutionize the landscape of AI and customer experience. This innovative platform aims to offer more advanced, reliable, and autonomous AI agents, marking a

The landscape of Connected TV (CTV) and streaming is rapidly evolving, with significant changes expected by 2025. The ongoing migration of viewers from linear TV to streaming platforms is set to transform both the viewer experience and advertising strategies dramatically. Industry experts are

The rise of artificial intelligence (AI) in 2024 brought about significant advancements, transforming the landscape of marketing. Generative AI tools like ChatGPT, Google’s Gemini 2.0, and MidJourney became more sophisticated, offering deeper integration into various business processes and s

As we approach 2025, the landscape of artificial intelligence (AI) is set to undergo significant transformations across various business sectors. This article delves into the anticipated developments, highlighting both the potential benefits and the challenges that come with AI adoption. Marketers

The marketing technology (martech) landscape is on the brink of a significant transformation. By 2025, AI agents are expected to take the helm in orchestrating martech stacks, ushering in a new era of automation and efficiency. This shift is driven by the need to streamline complex integrations and