Why do some LinkedIn profiles flourish while others go unnoticed? Imagine a LinkedIn user who diligently updates their profile, shares industry insights, and networks religiously yet struggles to gain traction. This scenario resonates with many professionals striving to improve their visibility on
Max Tainer is interviewing Milena Traikovich, an expert in demand generation and digital marketing strategies. Milena's insights are invaluable for understanding the intricacies behind the DOJ's proposed remedies to dismantle Google's monopoly in search and search advertising. To
Grabbing Attention with Thought-Provoking Insights Is your current ABM strategy robust enough to navigate the dynamic business landscape? Recent data reveals that companies utilizing advanced ABM tactics witness a 75% increase in their engagement rates. Yet, many B2B marketers struggle to keep pace
Introducing Milena Traikovich, an expert in demand generation and digital advertising, whose extensive experience spans analytics, performance optimization, and lead generation initiatives. Today, we delve into the high-profile Google adtech antitrust trial with her insights. What were the key
A significant event for B2B tech marketers unfolded in Tel Aviv as the ROI Summit 2025 emphasized transforming research and development (R&D) investments into evident marketing success. This one-day summit, hosted by Informa TechTarget, brought together industry leaders, marketing
In this interview, we have the privilege of speaking with Milena Traikovich, a demand generation expert with a rich background in analytics, performance optimization, and lead generation initiatives. Her deep understanding of crafting compelling campaigns makes her a go-to authority for businesses
