Market Insights

How Will HubSpot's Frame AI Acquisition Revolutionize Customer Insights?
AI & Technology How Will HubSpot's Frame AI Acquisition Revolutionize Customer Insights?

In a strategic move to bolster its AI capabilities, HubSpot, a leading customer platform designed to support scaling businesses, has announced its intent to acquire Frame AI, an AI-driven conversation intelligence platform. This acquisition focuses on transforming unstructured data—such as emails, c

December 16, 2024
SG Analytics Strengthens Board with Industry Veterans for Global Growth
Market Insights SG Analytics Strengthens Board with Industry Veterans for Global Growth

SG Analytics, a prominent global insights and analytics firm, has taken a significant step towards bolstering its innovation, harnessing data-driven insights, and accelerating its global growth with the strategic appointment of three industry veterans to its Board of Advisors. Mainak Mazumdar, KK

December 13, 2024
How Does Innovation Drive Consumer Markets in India in 2024?
Market Insights How Does Innovation Drive Consumer Markets in India in 2024?

The recent event hosted by NielsenIQ (NIQ) in India emphasized the critical role innovation continues to play in driving business growth. As a global leader in consumer intelligence, NIQ revealed its latest insights and celebrated the winners of the 2024 Breakthrough Innovation Awards. These awards

December 13, 2024
How Can Thoughtful Holiday Gifts Boost Marketer Retention?
Demand Gen Strategies How Can Thoughtful Holiday Gifts Boost Marketer Retention?

The holiday season is a prime opportunity for employers to show appreciation to their marketing teams. In an industry characterized by creativity and constant evolution, thoughtful gifts can significantly impact job satisfaction and retention. This article explores how personalized holiday gifts

December 11, 2024
IAB Finalizes In-Store Retail Media Network Standards for Transparency
Demand Gen Strategies IAB Finalizes In-Store Retail Media Network Standards for Transparency

In a significant move towards streamlining in-store advertising, the Interactive Advertising Bureau (IAB), in collaboration with IAB Europe and various leading retail media networks (RMNs), has finalized standards for in-store retail media. Initially introduced for public commentary in September

December 11, 2024
How Will Informa TechTarget Transform B2B Technology Vendor Marketing?
Demand Gen Strategies How Will Informa TechTarget Transform B2B Technology Vendor Marketing?

Informa TechTarget has emerged as a groundbreaking entity following the acquisition of Informa Tech's digital businesses by TechTarget. Combining their strengths, this new powerhouse aims to revolutionize the B2B technology vendor marketing landscape. The merger brings together an extensive

December 9, 2024
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