Anoki AI, a rapidly growing player in the Connected TV (CTV) market, has recently made a strategic move by appointing Abbey Thomas as its Chief Commercial Officer. Thomas brings over two decades of experience in CTV and video advertising, which is expected to be a catalyst for Anoki AI’s continued expansion. The company has already seen remarkable growth, doubling its revenue quarter-over-quarter since its inception earlier this year. Thomas’s proven track record in scaling advanced TV advertising platforms is anticipated to significantly enhance Anoki AI’s position within the industry.
Abbey Thomas previously served as Chief Revenue Officer at OpenAP, where she built the revenue practice from the ground up, driving the company to serve hundreds of advertisers and generate over $1 billion in total platform sales. Her experience extends to high-profile leadership roles at Tremor Video, Entertainment Weekly, and MTV, showcasing her ability to manage large-scale operations effectively. Thomas has emphasized her enthusiasm for joining Anoki AI, particularly drawn to the company’s innovative multimodal approach. This method addresses critical CTV challenges such as content discovery and advertiser transparency without relying on Personally Identifiable Information (PII).
Strategic Expansion and Partnerships
The appointment of Abbey Thomas comes at a pivotal time for Anoki AI, as the company has been gaining substantial momentum in the market. Thomas’s expertise is expected to bolster the company’s global AI-powered solutions and commercial operations. Co-Founder and CEO Raghu Kodige highlighted her skills in driving growth and forming strategic partnerships, vital for scaling the company’s operations. Anoki AI has already established itself as an innovator in the CTV space by forming strategic partnerships with industry leaders such as Amagi. These collaborations have positioned Anoki AI at the forefront of the sector, attracting major brand advertisers from various sectors, including CPG, pharmaceuticals, automotive, travel, retail, entertainment, and financial services.
Thomas’s role will undoubtedly focus on leveraging these partnerships to further enhance the effectiveness of Anoki AI’s solutions. Her background in driving platform adoption and scaling operations will be crucial in broadening the company’s reach and offering hyper-personalized experiences to CTV audiences. This is achieved using scene-level metadata without compromising consumer privacy, a unique selling point that sets Anoki AI apart from its competitors. Thomas’s presence is expected to accelerate the adoption of these advanced solutions, further solidifying Anoki AI’s position as a leader in the industry.
Innovation in Content and Advertising Effectiveness
Anoki AI, an up-and-coming entity in the Connected TV (CTV) space, has strategically appointed Abbey Thomas as its new Chief Commercial Officer. With over 20 years of experience in CTV and video advertising, Thomas is set to drive Anoki AI’s sustained growth. Since its launch earlier this year, the company has impressively doubled its revenue every quarter. Thomas’s expertise in growing advanced TV advertising platforms is expected to further solidify Anoki AI’s industry standing.
Abbey Thomas previously held the role of Chief Revenue Officer at OpenAP, where she developed the revenue practice from scratch, leading the company to serve hundreds of advertisers and generate over $1 billion in total platform sales. Her extensive experience includes high-profile leadership positions at Tremor Video, Entertainment Weekly, and MTV, reflecting her capability to manage large-scale operations. Thomas has expressed her excitement about joining Anoki AI, particularly attracted by the company’s innovative multimodal approach. This strategy tackles key CTV challenges like content discovery and advertiser transparency without using Personally Identifiable Information (PII).
