Artificial Intelligence (AI) has significantly transformed various industries, with digital advertising standing as one of the most impacted sectors. The capabilities of AI have reshaped how marketers design and implement their advertising strategies, taking them from generic to highly personalized
The rapid advancements in AI-powered marketing technology (martech) have revolutionized the way businesses approach their marketing strategies. From automating tasks to enhancing customer engagement, AI is streamlining processes and driving efficiency. However, the fine-tuning of AI models has also
In the competitive landscape of B2B marketing, standing out and getting your buyers to genuinely care about your offerings has become increasingly challenging. As we move closer to 2025, tight budgets, limited resources, and economic uncertainties add even more pressure. B2B buyers are becoming
The rapid integration of AI and automation into marketing strategies is fundamentally changing the landscape, offering unprecedented opportunities for enhancing both efficiency and personalization. With the ability to handle a wide range of tasks more effectively than traditional methods, these
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Can you tell us a bit about your background? My background is a mix of
AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect—skewing research results, inflating metrics, and wasting marketing budgets. Bots are now trained to navigate lengthy surveys, even managing
