In a major shift poised to redefine digital advertising, Google is set to replace its Video Action Campaigns with a new AI-powered product named Demand Gen by the second quarter of 2025. This strategic transition aims to offer advertisers broader reach, enhanced audience targeting, and quicker
The advertising landscape is continuously evolving, and staying ahead requires innovation and adaptation. In September 2024, Google announced a significant shift in its advertising strategy: the transition from video action campaigns to their new AI-driven Demand Gen platform. This move is set to
Google is set to reshape the landscape of digital advertising with the phased rollout of their AI-powered Demand Gen platform. This monumental shift, scheduled to be fully implemented by March 2025, marks a strategic transition from Video Action Campaigns. The move underscores Google's
B2B sales, a landscape historically dominated by cold calling and mass email strategies, is evolving. With the emergence of artificial intelligence (AI) tools, sales teams now have access to more sophisticated and precise methods for engaging with potential clients. Enter Tiga.ai, a purpose-built
Artificial Intelligence (AI) is revolutionizing the landscape of digital marketing, particularly for in-house teams that once depended heavily on external agencies for specialized tasks. Companies are increasingly leveraging AI tools to boost productivity, creativity, and operational efficiency
The Asia-Pacific (APAC) region is witnessing a rapid transformation in its marketing landscape, driven by the integration of artificial intelligence (AI). With diverse levels of adoption across various countries and industries, AI is reshaping how businesses approach marketing, offering new avenues
