The influence of generative AI on content creation is not just a future prospect but an ongoing transformation that continues to reshape how businesses and consumers interact in the digital age. Insights gathered from various experts in marketing and communications underscore AI's rapid
In today's fast-paced business landscape, where decisions need to be made promptly and accurately, the role of advanced technologies such as artificial intelligence (AI) and generative analytics is becoming increasingly crucial. These cutting-edge tools have the potential to revolutionize how
Google has recently unveiled a comprehensive suite of updates designed to enhance the creative results of its AI-powered advertising campaigns. These new tools and features aim to improve asset variety, boost transparency, and maximize campaign performance across various ad formats such as App,
The newly announced partnership between AnswerRocket and Kantar is set to revolutionize the field of data analysis through the integration of generative AI. AnswerRocket, known for its expertise in AI-powered analytics, joins hands with Kantar, a leader in marketing data and analytics, to create a
Artificial intelligence (AI) is increasingly becoming an integral part of many industries, and commercial real estate is no exception. The use of AI in this industry is transforming how brokers and agents generate leads, manage customer relationships, and make informed decisions. By automating data
In an era where dynamic market conditions demand swift and informed decision-making, Zilliant has emerged as a frontrunner in leveraging AI to overhaul pricing strategies. The incorporation of generative AI into their cloud-native software not only optimizes pricing but also enhances user
