In the competitive landscape of B2B marketing, standing out and getting your buyers to genuinely care about your offerings has become increasingly challenging. As we move closer to 2025, tight budgets, limited resources, and economic uncertainties add even more pressure. B2B buyers are becoming
The rapid integration of AI and automation into marketing strategies is fundamentally changing the landscape, offering unprecedented opportunities for enhancing both efficiency and personalization. With the ability to handle a wide range of tasks more effectively than traditional methods, these
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Can you tell us a bit about your background? My background is a mix of
AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect—skewing research results, inflating metrics, and wasting marketing budgets. Bots are now trained to navigate lengthy surveys, even managing
The landscape of digital marketing is evolving at an unprecedented pace, with AI marketing tools leading the charge. By 2025, these tools will play a pivotal role in transforming how businesses strategize, optimize, and engage with their audiences. This article delves into the top 10 AI marketing
Amidst the rapid advancements in artificial intelligence, the UK media's Make It Fair campaign has vehemently urged the government for stronger copyright protections in response to new AI legislation. The concern arises from proposals that might allow AI firms to use copyrighted material without
