The digital advertising landscape is evolving at a rapid pace. With the decline of third-party cookies and tightening data privacy regulations, marketers are seeking new methods to maintain effective, data-driven advertising strategies. Enter AI and AdTech, two powerful technologies poised to
Adopting AI technology has rapidly become a trend among sales teams, with as many as 81% now experimenting with or firmly embedding it into their processes. While tools like ChatGPT have gained popularity, they often fall short of the nuanced demands of B2B sales environments. Enter Tiga.ai, a
Artificial Intelligence (AI) has become a ubiquitous tool in various domains, including content creation, yet its journey is riddled with both praise and contention. While some hail it as the next revolution in writing, others lament its shortcomings, citing issues like inconsistency, lack of
The influence of generative AI on content creation is not just a future prospect but an ongoing transformation that continues to reshape how businesses and consumers interact in the digital age. Insights gathered from various experts in marketing and communications underscore AI's rapid evolution
In today's fast-paced business landscape, where decisions need to be made promptly and accurately, the role of advanced technologies such as artificial intelligence (AI) and generative analytics is becoming increasingly crucial. These cutting-edge tools have the potential to revolutionize how
Google has recently unveiled a comprehensive suite of updates designed to enhance the creative results of its AI-powered advertising campaigns. These new tools and features aim to improve asset variety, boost transparency, and maximize campaign performance across various ad formats such as App,
