Introducing Milena Traikovich, an expert in demand generation and digital advertising, whose extensive experience spans analytics, performance optimization, and lead generation initiatives. Today, we delve into the high-profile Google adtech antitrust trial with her insights. What were the key
A significant event for B2B tech marketers unfolded in Tel Aviv as the ROI Summit 2025 emphasized transforming research and development (R&D) investments into evident marketing success. This one-day summit, hosted by Informa TechTarget, brought together industry leaders, marketing professionals,
Artificial intelligence is rapidly changing how marketing teams approach video editing, making production processes more efficient and accessible. Capsule, an AI-powered video editing assistant, has recently raised $12 million in a Series A funding round, aimed at launching an updated platform
In recent years, the global Digital Marketing Analytics (DMA) market has witnessed impressive growth, with a projected compound annual growth rate (CAGR) of 15.18% through 2030. This remarkable expansion underscores the increasing reliance of businesses across diverse sectors, including e-commerce,
The Hidden Flaws in Traditional Attribution Consider a marketing team tirelessly working to prove the value of their campaigns. They pour over data, attributing conversions to specific actions, convinced their strategies are driving growth. Yet, when quarterly profits are assessed, the anticipated
The landscape of B2B marketing is undergoing a seismic shift as data-driven strategies rise to prominence, promising transformative results. Imagine navigating complex buyer journeys with pinpoint accuracy, predicting purchase intent, and revolutionizing campaign effectiveness—all through the power
