I'm thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has dedicated her career to helping businesses craft impactful campaigns that nurture high-quality leads. With her deep expertise in analytics, performance optimization, and lead generation, Milena offers a unique
I'm thrilled to sit down with Milena Traikovich, a renowned expert in demand generation who has helped countless businesses craft impactful campaigns to attract high-quality leads. With her deep expertise in analytics, performance optimization, and lead generation, Milena brings a unique
The Current State of B2B SaaS Sales Imagine a B2B SaaS sales process so fragmented that buyers, despite being tech-savvy, abandon deals out of sheer frustration with endless email chains and delayed product access, highlighting a critical flaw in today's industry. This scenario captures the essence
Diving into the evolving world of media strategy, I’m thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has helped countless businesses craft campaigns that turn leads into loyal customers. With her deep expertise in analytics, performance optimization, and lead
Understanding the Shift in U.S. Advertising Strategies In an era of economic turbulence, the U.S. advertising industry finds itself at a critical juncture, grappling with uncertainties that have reshaped budget allocations and strategic priorities, while marketers reevaluate their approaches to
As we dive into the evolving landscape of travel industry marketing, I’m thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has dedicated her career to helping businesses craft impactful campaigns and nurture high-quality leads. With her deep expertise in analytics,
Imagine a national brand launching a marketing campaign that fails to resonate with half of its audience because it overlooks the distinct tastes of different regions. In a diverse market like the U.S., where consumer preferences can vary dramatically between cities or even neighborhoods, such
Setting the Stage: The GenAI Search Conundrum Imagine a shopper in today's digital marketplace searching for a specialized product, only to receive a single "best" recommendation from a generative AI tool, with no explanation or alternatives provided. This scenario, increasingly common in 2025,
Setting the Stage for Fast-Casual Mexican Dining Growth In the dynamic landscape of the fast-casual dining sector, Tortilla Mexican Grill plc stands out with a staggering 33% year-on-year increase in Adjusted EBITDA in the UK, reaching £2.4 million for the first half of the current fiscal year, a
In today's competitive landscape, businesses striving for revenue alignment often turn to account-based Go-To-Market (GTM) strategies, expecting sharper focus, heightened relevance, accelerated pipeline growth, and seamless collaboration across teams. Yet, despite these promises, many organizations
