The recent partnership between Phonexa, a prominent performance marketing software provider, and Fast Debt, a specialized financial marketing technology firm, has sparked notable interest and anticipation in the industries of performance marketing and consumer finance. This union aims to refine
The Asia-Pacific (APAC) region is witnessing a rapid transformation in its marketing landscape, driven by the integration of artificial intelligence (AI). With diverse levels of adoption across various countries and industries, AI is reshaping how businesses approach marketing, offering new avenues
In today's competitive business environment, staying ahead requires innovative marketing strategies. Artificial Intelligence (AI) marketing tools are transforming the landscape by enhancing efficiencies, personalizing customer interactions, and enabling data-driven decisions. These powerful
Malaysia is set to introduce a licensing process for social media companies operating within its borders, a move intended to enhance regulatory oversight and ensure the responsible use of online platforms. Communications Minister Fahmi Fadzil announced that the upcoming licensing process will
Adopting AI technology has rapidly become a trend among sales teams, with as many as 81% now experimenting with or firmly embedding it into their processes. While tools like ChatGPT have gained popularity, they often fall short of the nuanced demands of B2B sales environments. Enter Tiga.ai, a
Ultrapure Water Market Poised for Significant Growth Amidst Technological Advancements The ultrapure water market is projected to be valued at USD 8.8 billion in 2023, and it is expected to grow at a compelling compound annual growth rate (CAGR) of 11.1% from 2023 to 2033, reflecting a substantial
Market research is a critical component for business success in today's competitive environment. Understanding consumer behavior, identifying market trends, and making informed decisions are essential for formulating effective marketing strategies. This article explores the top market research
In the ever-competitive realm of B2B marketing, businesses are continually seeking ways to optimize their sales strategies and maximize return on investment (ROI). One such transformative approach is account-based marketing (ABM). ABM focuses on identifying, targeting, and engaging with specific
In the dynamic landscape of 2024, standing out from the competition and engaging with audiences requires innovative approaches. Incorporating events, whether in-person or virtual, into your marketing strategy can be a game-changer. This article delves into why events are essential for boosting
The newly announced partnership between AnswerRocket and Kantar is set to revolutionize the field of data analysis through the integration of generative AI. AnswerRocket, known for its expertise in AI-powered analytics, joins hands with Kantar, a leader in marketing data and analytics, to create a
