The partnership between INFUSE and HG Insights marks a significant advancement in B2B demand generation, combining the strengths of both companies to offer a comprehensive approach. INFUSE, a global leader in demand generation, teams up with HG Insights, renowned for its data-driven insights, to
Every day, we see businesses launching innovative AI-powered services, prompting many others to jump headfirst into the AI hype. While it's essential for every business to plan for the AI revolution, premature implementation is the biggest mistake many brands make, often leading to capital loss,
Account-Based Marketing (ABM) has increasingly acted as a cornerstone strategy for businesses aiming to optimize marketing outcomes and exceed their expectations. The latest "2024 Account-Based Marketing Benchmark Survey" sheds light on the core habits that distinguish successful ABM practitioners
In the bustling atmosphere of the holiday season, brands are vying for consumers' attention more fiercely than ever. This year, the digital landscape is even more crowded due to an influx of political campaign ads. In response, many businesses are exploring alternative advertising avenues to ensure
In a bold move poised to reshape the landscape of data-driven marketing, OneMagnify has acquired Emodo, an AI-driven, CTV-first advertising marketplace. This strategic acquisition promises to amplify OneMagnify’s capabilities in delivering highly targeted and personalized marketing campaigns by
Set against the bustling backdrop of London, The MarTech Summit 2024 promises to be a melting pot of cutting-edge insights and actionable knowledge in the marketing technology world. Scheduled for November 12-13, 2024, at Convene, 155 Bishopsgate, London, this event stands out as a premier
As Generation Z steps into influential roles within the B2B buying landscape, it's imperative for businesses to reconsider and realign their sales strategies. Unlike their predecessors, Gen Z buyers exhibit distinct preferences that necessitate a shift in traditional approaches. These digital
As Q4 rapidly approaches, B2B marketers face unique pressures to close sales and meet annual targets. This article delves into strategies to enhance lead nurturing based on data insights, ensuring effective conversions even under tight deadlines. Understanding why only a fraction of B2B marketers
The digital landscape is rapidly evolving, and businesses today need to keep up with effective tools for managing customer relationships. Nimble CRM's latest update introduces Email Sequence Automation, a feature designed to transform the way organizations engage with their leads. This article
Marketing has evolved significantly in recent years, moving away from broad-based campaigns targeting wide audiences to more focused strategies that aim to engage specific, high-value accounts. One approach driving this paradigm shift is Account-Based Marketing (ABM), which tailors personalized
