In a strategic move to amplify product innovation and broaden its leadership team, SheerID has announced the appointment of Carter Lassy as the Chief Product Officer. Lassy, who brings more than two decades of experience in digital marketing, advertising, and eCommerce to the table, is expected to
Imagine a scenario where business-to-business (B2B) advertisers can precisely target high-value audiences within a platform boasting 400 million monthly users. This is now a reality thanks to the strategic partnership between Quora and Bombora, which promises to revolutionize B2B audience targeting
In today's fiercely competitive digital landscape, advertising has become a non-negotiable tool for Amazon sellers aiming to distinguish themselves and thrive. A mere combination of high-quality products and astute listing optimization cannot suffice anymore. Brands now must deploy advanced
In a strategic move to bolster its AI capabilities, HubSpot, a leading customer platform designed to support scaling businesses, has announced its intent to acquire Frame AI, an AI-driven conversation intelligence platform. This acquisition focuses on transforming unstructured data—such as emails,
SG Analytics, a prominent global insights and analytics firm, has taken a significant step towards bolstering its innovation, harnessing data-driven insights, and accelerating its global growth with the strategic appointment of three industry veterans to its Board of Advisors. Mainak Mazumdar, KK
In the rapidly evolving landscape of influencer marketing, where the industry has ballooned to a staggering $24 billion valuation, brands are increasingly turning to influencers to bolster their visibility and credibility. However, a new research report from Fama Technologies, covering January to
WebMD Ignite recently launched Ignite Programmatic, a revolutionary suite of advertising tools designed to enhance campaign efficiency and maximize audience targeting for healthcare marketers. This innovative programmatic solution integrates first-party data insights, including comprehensive
In a significant move poised to reshape its product portfolio and financial outlook, Banzai International, Inc., a leading marketing technology firm, has announced its definitive agreement to acquire OpenReel, a digital video creation platform renowned for its efficiency and quality. This strategic
In the modern B2B marketing landscape, the integration of Account-Based Marketing (ABM) and Customer Data Platforms (CDPs) has emerged as a powerful strategy for driving business growth. By capitalizing on these advanced marketing technologies, companies are now able to strategically engage with
The holiday season is a prime opportunity for employers to show appreciation to their marketing teams. In an industry characterized by creativity and constant evolution, thoughtful gifts can significantly impact job satisfaction and retention. This article explores how personalized holiday gifts
