Moving people along at every stage of the marketing funnel is essential when it comes to demand generation. It is seen as “a golden thread that runs right through from introducing yourself to people to adding business value.” In a nutshell, it’s being able to explain to your prospects why they sho
In today's digital landscape, the competition for consumer attention has become increasingly fierce. The average person is bombarded with a continuous stream of content, making it challenging for marketers to stand out. Short-form video has emerged as a potent tool for capturing consumer
The cryptocurrency market continues to showcase its dynamic nature, with recent movements highlighting significant trends and investor behavior. Notably, the Sui (SUI) token has displayed considerable price fluctuations, while the newly introduced AI content platform SUBBD token (SUBBD) has
In today's fast-paced digital landscape, businesses face the complex challenge of providing exceptional customer experiences while navigating vast amounts of data. Artificial intelligence (AI) has emerged as a game-changer that reshapes how organizations analyze, understand, and improve
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Today, Milena shares her insights on how a narrow view of competition can
The transformation brought by artificial intelligence (AI) within the marketing technology (MarTech) landscape in 2025 marks a pivotal shift for businesses striving for efficiency, enhanced customer experience, and competitive edge. The acceleration in AI integration in MarTech tools is not merely
AI photo editing technology has surged in popularity, and its impact on creativity and convenience is noteworthy. Amidst debates on the role of artificial intelligence in content creation, some innovative solutions have emerged, transforming how content creators approach photo editing tasks.
The recent imposition of new tariffs by the Trump Administration has sent ripples through the U.S. event marketing industry. Announced on April 2 and taking effect in early April, these tariffs include a 10-percent baseline on all U.S. imports and additional tariffs targeting numerous countries.
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Can you explain how tariffs generally impact retail sales? Tariffs
Skylight, a new startup challenging TikTok with an open and decentralized alternative, has launched its mobile app publicly after only 10 weeks of development. The app utilizes the AT Protocol, the same cutting-edge technology behind Bluesky, and is backed by high-profile investors including Mark
