In 2024, significant shifts in B2B buyer priorities are reshaping the landscape, with a pronounced emphasis on trust and brand building rather than mere demand generation and lead conversion. According to Dentsu’s fourth annual Superpowers Index, which analyzed insights from 3,528 global B2B buyers
The shifting priorities and trends in the B2B market have been comprehensively outlined in Dentsu's fourth annual Superpowers Index, revealing significant changes in buyer preferences and concerns. Trust and Brand Building as Top Priorities In 2024, the primary focus for B2B buyers has pivoted
Delving into the transformative potential of lead scoring software, this article examines its impact on sales efficiency and market dynamics from 2022 to 2032. This software, which prioritizes leads for sales teams, is emerging as a pivotal tool to streamline the sales funnel and enhance
Artificial Intelligence (AI) is profoundly transforming the marketing industry, introducing new methodologies while reshaping job roles. The technology's impact is evident in its ability to enhance personalization to unprecedented levels, offering significant advantages in efficiency and
The recent partnership between Phonexa, a prominent performance marketing software provider, and Fast Debt, a specialized financial marketing technology firm, has sparked notable interest and anticipation in the industries of performance marketing and consumer finance. This union aims to refine
The Asia-Pacific (APAC) region is witnessing a rapid transformation in its marketing landscape, driven by the integration of artificial intelligence (AI). With diverse levels of adoption across various countries and industries, AI is reshaping how businesses approach marketing, offering new avenues
In today's competitive business environment, staying ahead requires innovative marketing strategies. Artificial Intelligence (AI) marketing tools are transforming the landscape by enhancing efficiencies, personalizing customer interactions, and enabling data-driven decisions. These powerful tools
Malaysia is set to introduce a licensing process for social media companies operating within its borders, a move intended to enhance regulatory oversight and ensure the responsible use of online platforms. Communications Minister Fahmi Fadzil announced that the upcoming licensing process will
Adopting AI technology has rapidly become a trend among sales teams, with as many as 81% now experimenting with or firmly embedding it into their processes. While tools like ChatGPT have gained popularity, they often fall short of the nuanced demands of B2B sales environments. Enter Tiga.ai, a
Ultrapure Water Market Poised for Significant Growth Amidst Technological Advancements The ultrapure water market is projected to be valued at USD 8.8 billion in 2023, and it is expected to grow at a compelling compound annual growth rate (CAGR) of 11.1% from 2023 to 2033, reflecting a substantial
