Michael Airsley

I'm thrilled to sit down with Milena Traikovich, a powerhouse in the world of demand generation and event marketing technology. With her deep expertise in analytics, performance optimization, and lead nurturing, Milena has helped countless businesses craft campaigns that resonate and deliver

Introduction to Ad Compliance in High-Risk Sectors In an era where digital advertising drives consumer trust and business growth, the health and finance sectors face unprecedented regulatory scrutiny, with ad rejection rates climbing by over 30% on major platforms since last year. This surge

In a bustling digital marketplace, marketers are racing to harness artificial intelligence to craft hyper-personalized customer experiences, with studies showing that AI-driven campaigns can boost engagement by up to 75%. Yet, beneath this promise lies a stark reality: countless initiatives

In an era where digital advertising and social media platforms dictate the pace of global connectivity, Meta stands at a crossroads with a staggering statistic: its AI-driven tools are already generating over $60 billion in annualized revenue. This figure, powered by innovations like Advantage+,

The Landscape of Branding in the Age of Agentic AI In today's dynamic marketing environment, where consumer expectations evolve at a relentless pace, the integration of advanced technologies has become a cornerstone for brands aiming to stand out in a crowded marketplace, and as of 2025, the

In a world where technology evolves at breakneck speed, the field of marketing operations (MOps) stands at a critical juncture, as was vividly showcased at the recent MOps-Apalooza conference in Anaheim, California, organized by MarketingOps.com and the MO Pros community. This pivotal event brought

The beauty advertising industry stands at a transformative crossroads, where global spending continues to soar past hundreds of billions annually, reflecting its critical role in shaping consumer perceptions and driving economic growth. A striking example emerges from Thailand, where a single

Artificial Intelligence (AI) has emerged as a transformative force in content marketing, fundamentally altering how brands craft, test, and distribute material in an increasingly demanding digital environment. What was once a curious experiment has evolved into a cornerstone of modern marketing

In the ever-evolving world of digital marketing, few elements are as ubiquitous yet underutilized as the email signature. Today, we’re thrilled to sit down with Milena Traikovich, a Demand Gen expert with a wealth of experience in analytics, performance optimization, and lead generation. Milena has

In an era where brands are battling for consumer attention in an increasingly crowded marketplace, finding unique ways to build trust and connection has become paramount to standing out and fostering lasting relationships. Traditionally, the spotlight has been on cultivating customer loyalty