Noah Thwaite

The Dotdigital Global Benchmark Report 2025 reveals noteworthy trends in email marketing, marking a significant evolution in the field over the past year. According to the report, email sending volumes surged by 23.9%, paralleling a notable improvement in engagement metrics. Click-through rates

In today's fast-paced marketing landscape, technology doesn't just support campaigns—it transforms them. Milena Traikovich, our Demand Gen expert, offers insight into this revolution, driven by Generative AI (GenAI). Known for her expertise in analytics and performance optimization, M

In today's competitive business environment, organizations cannot afford to ignore the substantial revenue potential inherent in their owned media assets. These resources, ranging from homepage banners to exclusive email features, are frequently underestimated in terms of their true commercial

In the digital age where engagement systems play a crucial role in shaping online interactions, platforms like X are constantly exploring innovative ways to enhance user experience and content quality. Milena Traikovich, an expert in analytics and performance optimization, sheds light on the

In the modern landscape of digital marketing, organizations face significant challenges in linking their marketing efforts with measurable business outcomes. Despite access to sophisticated platforms like Salesforce, the promise of deriving real return on investment (ROI) often remains unfulfilled

In today's rapidly advancing B2B marketing landscape, the fusion of adtech and martech heralds a significant transformation, driven decisively by artificial intelligence. This integration promises comprehensive development across the buyer's journey, offering marketers novel approaches to

Snapchat unveiled its latest advertising innovations at the NewFronts, showcasing strategic enhancements aimed at elevating brand-audience engagement. The company introduced AI-driven tools and enriched Sponsored Snaps to address shifts in audience behavior, focusing particularly on its Gen Z and

In the ever-changing landscape of digital marketing, businesses find themselves at a pivotal juncture as 2025 unfolds, grasping the seismic shifts occurring in Search Engine Optimization (SEO) is now more critical than ever for maintaining a competitive edge. These transformative trends are driven

As digital landscapes continuously evolve, businesses face the challenge of adapting to swift transitions in technology, especially within the realm of search engine optimization (SEO). Today, the integration of generative artificial intelligence into SEO not only enhances traditional methods but

In a significant stride forward for search advertising, Google has unveiled AI Max, one of its most ambitious innovations aimed at revolutionizing the way search campaigns are conducted. By integrating sophisticated AI-powered features, this advancement promises not only to enhance campaign