Noah Thwaite

Noah Thwaite

Demand Generation Expert Noah Thwaite is a Marketing and Advertising expert. He explores the art and science of demand generation and offers readers a broad scope of topics, from the principles of advertising to lead generation and brand-to-demand strategies. Noah offers a holistic view of the strategies and tactics driving successful B2B marketing programs.
How Will Marchex and Microsoft Collaboration Boost AI Solutions?
AI & Technology How Will Marchex and Microsoft Collaboration Boost AI Solutions?

Marchex, known for its expertise in AI and conversational intelligence to improve operational efficiency and stimulate revenue growth, has strategically aligned with Microsoft by joining the Microsoft Cloud AI Partner Program. This collaboration opens up new opportunities for Marchex as it merges

December 19, 2024
How Will Prasenjit Dasgupta Impact Hyland’s Financial Strategy?
AI & Technology How Will Prasenjit Dasgupta Impact Hyland’s Financial Strategy?

Hyland, a leading provider of content management solutions and a trailblazer in content innovation cloud, recently announced the appointment of Prasenjit Dasgupta as their new executive vice president and chief financial officer (CFO). This strategic move comes at a crucial time when Hyland aims to

December 18, 2024
LoopMe Acquires Chartboost to Boost Mobile and CTV Brand Advertising
Analytics & Performance LoopMe Acquires Chartboost to Boost Mobile and CTV Brand Advertising

LoopMe's recent acquisition of Chartboost from Zynga signifies a landmark move that aims to transform the landscape of brand advertising within the digital ecosystem, particularly focusing on mobile and CTV (Connected TV) platforms. The merger is poised to enhance LoopMe’s brand advertising s

December 18, 2024
Why Should Enterprise Brands Adopt Unified Commerce Platforms?
AI & Technology Why Should Enterprise Brands Adopt Unified Commerce Platforms?

In today's fast-paced digital landscape, enterprise brands face the challenge of staying competitive while managing complex operations. The shift from outdated, monolithic e-commerce platforms to modern, scalable, API-driven unified commerce platforms is becoming essential. This transition

December 17, 2024
Why Is GumGum's SOC 2 Compliance a Game Changer for Digital Ads?
Demand Gen Strategies Why Is GumGum's SOC 2 Compliance a Game Changer for Digital Ads?

In today's digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2

December 17, 2024
Statsig Appoints William da Cunha As New CRO to Drive Global Growth
Market Insights Statsig Appoints William da Cunha As New CRO to Drive Global Growth

Statsig, a prominent analytics and experimentation platform, has made a significant move by appointing William da Cunha as its new Chief Revenue Officer (CRO). This strategic appointment is expected to propel the company into its next growth phase, leveraging da Cunha's extensive experience in

December 17, 2024
How Will Advertisers Navigate Multiscreen TV by 2025?
Demand Gen Strategies How Will Advertisers Navigate Multiscreen TV by 2025?

Navigating the intricate terrain of multiscreen TV advertising by 2025 poses a formidable challenge for many advertisers, primarily revolving around the balance of precise audience targeting and optimal reach frequency. Despite TV advertising's well-established status as a powerful medium for

December 16, 2024
Maximizing ROAS for DTC Brands Through Channel Diversification
Demand Gen Strategies Maximizing ROAS for DTC Brands Through Channel Diversification

As Direct-to-Consumer (DTC) brands prepare for 2025, the marketing landscape is becoming increasingly competitive. Rising advertising costs and the need to capture consumer attention during the pivotal end-of-year period are driving marketers to rethink their strategies. One key approach to

December 16, 2024
Sinch Powers Record Engagement During 2024 Black Friday and Cyber Monday
Demand Gen Strategies Sinch Powers Record Engagement During 2024 Black Friday and Cyber Monday

The 2024 Black Friday and Cyber Monday shopping period marked a significant milestone for Sinch, a leader in the digital Customer Communications Cloud. Sinch played a crucial role in helping brands deliver personalized and relevant customer experiences during these peak shopping events. With Black

December 16, 2024
How Is Hyland Innovating Content Management with AI-Powered Enhancements?
AI & Technology How Is Hyland Innovating Content Management with AI-Powered Enhancements?

Hyland, a pioneer in the content innovation cloud and leader in content management solutions, has recently introduced a series of substantial product enhancements, including the AI-powered Hyland Insight tool. These updates mark a significant step forward in enabling advanced content curation,

December 13, 2024
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