Marchex, known for its expertise in AI and conversational intelligence to improve operational efficiency and stimulate revenue growth, has strategically aligned with Microsoft by joining the Microsoft Cloud AI Partner Program. This collaboration opens up new opportunities for Marchex as it merges
December 19, 2024Hyland, a leading provider of content management solutions and a trailblazer in content innovation cloud, recently announced the appointment of Prasenjit Dasgupta as their new executive vice president and chief financial officer (CFO). This strategic move comes at a crucial time when Hyland aims to
December 18, 2024LoopMe's recent acquisition of Chartboost from Zynga signifies a landmark move that aims to transform the landscape of brand advertising within the digital ecosystem, particularly focusing on mobile and CTV (Connected TV) platforms. The merger is poised to enhance LoopMe’s brand advertising s
December 18, 2024In today's fast-paced digital landscape, enterprise brands face the challenge of staying competitive while managing complex operations. The shift from outdated, monolithic e-commerce platforms to modern, scalable, API-driven unified commerce platforms is becoming essential. This transition
December 17, 2024In today's digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2
December 17, 2024Statsig, a prominent analytics and experimentation platform, has made a significant move by appointing William da Cunha as its new Chief Revenue Officer (CRO). This strategic appointment is expected to propel the company into its next growth phase, leveraging da Cunha's extensive experience in
December 17, 2024Navigating the intricate terrain of multiscreen TV advertising by 2025 poses a formidable challenge for many advertisers, primarily revolving around the balance of precise audience targeting and optimal reach frequency. Despite TV advertising's well-established status as a powerful medium for
December 16, 2024As Direct-to-Consumer (DTC) brands prepare for 2025, the marketing landscape is becoming increasingly competitive. Rising advertising costs and the need to capture consumer attention during the pivotal end-of-year period are driving marketers to rethink their strategies. One key approach to
December 16, 2024The 2024 Black Friday and Cyber Monday shopping period marked a significant milestone for Sinch, a leader in the digital Customer Communications Cloud. Sinch played a crucial role in helping brands deliver personalized and relevant customer experiences during these peak shopping events. With Black
December 16, 2024Hyland, a pioneer in the content innovation cloud and leader in content management solutions, has recently introduced a series of substantial product enhancements, including the AI-powered Hyland Insight tool. These updates mark a significant step forward in enabling advanced content curation,
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