Noah Thwaite

I'm thrilled to sit down with Milena Traikovich, a powerhouse in the world of demand generation and event marketing. With her deep expertise in analytics, performance optimization, and creating high-quality lead nurturing campaigns, Milena has helped countless businesses craft impactful experiences

Imagine a marketing team that doesn’t just react to trends but anticipates them, pivoting strategies in real time to outmaneuver competitors before they even notice the shift. This isn’t a distant dream but a reality for AI-native marketing teams that are redefining the industry landscape. In an

Unraveling the Martech mess in APAC Imagine a marketing executive in the Asia-Pacific (APAC) region staring at a dashboard of over 50 disjointed tools, each promising a slice of customer insight but delivering only chaos. This is the reality of the so-called "Frankenstack"—a monstrous patchwork of

Imagine a world where the simple act of clicking a link becomes a relic of the past, where answers to every question are delivered instantly without ever leaving the search bar. This isn’t a distant vision but the reality unfolding in 2025, as AI-driven zero-click searches redefine how information

What happens when a search engine answers a user’s question without ever directing them to a website? This silent shift, known as zero-click traffic loss, is reshaping the digital landscape, leaving businesses scrambling to maintain visibility. As answers appear directly on results pages, the

Why impersonation is the new social safety crisis Deepfake voices whisper in livestreams, cloned faces pitch knockoffs in vertical video, and counterfeit storefronts hijack hashtags before breakfast, and by the time customers flag the scam the damage has already jumped platforms and started

From algorithm shifts to an AI-native studio: why this stack matters now Audiences swipe through Shorts in seconds, binge long-form in bursts, and expect captions, chapters, and multilingual audio by default, creating a content tempo that only always-on teams—or AI-native workflows—can match at

When confident machine guidance flows faster than a budget meeting or a town hall, the convenience can turn persuasive phrasing into policy momentum before anyone checks whether the premises actually fit the lived reality on the ground and the trade-offs that ripple beyond a neatly ranked

B2B growth no longer hinges on who shouts the loudest; it now depends on who reads signals the fastest, acts the smartest, and earns trust at every touchpoint buyers actually use to decide across channels, formats, and moments that rarely line up in a straight line. In today’s environment,

Followers spiked, impressions soared, and yet the pipeline stayed quiet while cheaper competitors crowded the feed and premium buyers scrolled past. That dissonance has become common: attention rises while authority sinks, and the work shifts toward volume instead of value. The good news is that