Noah Thwaite

The relentless hum of the digital content machine that once defined B2B marketing has fallen quiet, replaced by the deliberate, measured cadence of strategies built on precision and trust. In a landscape fundamentally reshaped by algorithmic shifts and audience fatigue, the long-standing belief

With extensive experience in analytics, performance optimization, and lead generation, Milena Traikovich helps businesses drive effective campaigns that nurture high-quality leads. As a seasoned Demand Gen expert, she understands what it takes to move beyond simple brand awareness and create

The recent surge of anxiety and policy gaps surrounding artificial intelligence regulation distinctly echoes the turbulent dawn of the commercial internet, a time similarly defined by immense promise and profound uncertainty. In late 2025, an executive order was signed with the goal of preventing

Milena Traikovich has spent her career at the intersection of analytics and performance, helping businesses transform complex data into high-quality leads. As an expert in demand generation, she has a front-row seat to one of the biggest shifts in the industry: the rise of agentic AI. We sat down

In the competitive world of franchising, true growth is often found in the space between massive corporations and solo entrepreneurs. We're joined today by Milena Traikovich, a demand generation expert with deep insights into analytics and performance optimization, to dissect the strategy of a

With extensive experience in analytics and performance optimization, Milena Traikovich is an expert at driving effective campaigns. However, her most profound insights into digital strategy came not from a successful campaign, but from a personal battle with content creator burnout. In this

Building a brand that not only captures attention but also converts it into sustainable revenue is the central challenge for businesses in a saturated digital marketplace. Many organizations find themselves caught in a cycle of escalating paid media costs and fluctuating algorithm-driven reach,

A significant number of young adults today cannot locate the very device designed to protect their homes from electrical catastrophe, a fact that presents a profound challenge for modern marketers. These silent, utilitarian components that underpin modern life are often the most difficult to

With over half of Gen Z already owning cryptocurrency, it’s clear that traditional marketing playbooks don't apply. To understand this new landscape, we sat down with Milena Traikovich, a Demand Generation expert who specializes in how emerging technologies connect with younger audiences. She

The modern marketing dashboard glitters with an array of acronyms promising clarity and control, yet a growing number of industry leaders argue this obsession with measurement is leading businesses down a perilous path. For years, the prevailing wisdom has been to quantify every click, track every