In today's digital landscape, the challenge of distinguishing original content from unoriginal has become paramount on social media platforms. To discuss Facebook's recent efforts in addressing this issue, we have Milena Traikovich, an expert in analytics and performance optimization, who will
The global content creation industry, valued at $1.2 trillion, is undergoing a massive transformation, propelled by the rise of AI-driven content creation technologies. These advancements have revolutionized how digital content is produced, distributed, and monetized. Companies such as OpenAI's
As we delve further into 2025, the world of event marketing experiences a profound transformation driven by the rise of personalized merchandise technology. Once dominated by generic branded items, today's event marketing landscape is seeing a shift toward tailored, high-quality merchandise. This
The marketing technology (martech) landscape, once heralded for revolutionizing customer engagement and brand interaction, is now facing a significant challenge that threatens customer relationships for UK businesses. Recent research exposes that nearly a quarter of senior marketers encountered
In today's rapidly changing digital ecosystem, businesses are grappling with the evolution of search behaviors influenced by artificial intelligence. Enter Milena Traikovich, an expert in digital marketing strategy with a sharp focus on analytics, performance optimization, and lead generation.
In the rapidly evolving digital landscape of 2025, Vodafone stands as a leader reshaping advertising dynamics through artificial intelligence. As consumers demand more personalized interactions, the company partners with DoubleVerify to redefine how advertisements reach and engage audiences. AI's
In B2B companies with complex sales processes, demand generation is an ongoing process, not a one-time project. Unlike fast-paced transactional markets, decisions in enterprise settings involve many stakeholders and take longer to make. The process is thorough and focused on long-term goals.
In the rapidly changing world of B2B marketing, Milena Traikovich stands out as a leader in developing strategies that effectively nurture high-quality leads. With a background rich in analytics, performance optimization, and lead generation, she brings an insightful perspective to the challenges
In today’s digital-first B2B landscape , events, whether they are virtual, hybrid, or in-person, remain among the most effective ways to generate leads and drive demand. Thanks to increasingly sophisticated platforms, running high-impact seminars has never been easier. But ease of execution doesn’t
In the rapidly evolving world of digital marketing, artificial intelligence (AI) emerges as a game-changer, offering unprecedented capabilities to revolutionize strategies and approaches. As companies strive to enhance brand recognition and optimize customer engagement, AI provides sophisticated
