Noah Thwaite

Noah Thwaite

Demand Generation Expert
Noah Thwaite is a Marketing and Advertising expert. He explores the art and science of demand generation and offers readers a broad scope of topics, from the principles of advertising to lead generation and brand-to-demand strategies. Noah offers a holistic view of the strategies and tactics driving successful B2B marketing programs.
Jasper Studio Launches No-Code AI App Builder for Marketers
AI & Technology Jasper Studio Launches No-Code AI App Builder for Marketers

In a strategic move to enhance the efficiency and capabilities of marketing teams around the globe, Jasper, an AI marketing platform, has introduced its latest innovation, Jasper Studio. This groundbreaking addition aims to revolutionize the process of designing and deploying AI applications and

Revolutionizing Roblox: AI Transforms User-Generated Content Creation
AI & Technology Revolutionizing Roblox: AI Transforms User-Generated Content Creation

Roblox Studio is at the forefront of a revolution in user-generated content (UGC) creation, thanks to its integration of artificial intelligence (AI). Under the leadership of Stefano Corazza, formerly of Adobe's augmented reality division, Roblox is leveraging AI to streamline and enhance the

How Can a 2025 Marketing Calendar Boost Your Content Strategy?
Demand Strategies How Can a 2025 Marketing Calendar Boost Your Content Strategy?

Creating a comprehensive marketing calendar for 2025 can significantly enhance your content strategy by providing a structured approach to planning and executing campaigns. By aligning your content with key dates, holidays, and events, you can ensure your marketing efforts are timely, relevant, and

AI and Automation Drive Up B2B Marketing Budgets and Realistic Goals
AI & Technology AI and Automation Drive Up B2B Marketing Budgets and Realistic Goals

As we move into 2025, the landscape of B2B marketing is experiencing significant shifts. Marketers are finding themselves with increased budgets paired with more realistic expectations. Despite ongoing economic uncertainty, a notable 65% of B2B marketers saw budget increases in 2024 and are

How Will Marchex and Microsoft Collaboration Boost AI Solutions?
AI & Technology How Will Marchex and Microsoft Collaboration Boost AI Solutions?

Marchex, known for its expertise in AI and conversational intelligence to improve operational efficiency and stimulate revenue growth, has strategically aligned with Microsoft by joining the Microsoft Cloud AI Partner Program. This collaboration opens up new opportunities for Marchex as it merges

How Will Prasenjit Dasgupta Impact Hyland’s Financial Strategy?
AI & Technology How Will Prasenjit Dasgupta Impact Hyland’s Financial Strategy?

Hyland, a leading provider of content management solutions and a trailblazer in content innovation cloud, recently announced the appointment of Prasenjit Dasgupta as their new executive vice president and chief financial officer (CFO). This strategic move comes at a crucial time when Hyland aims to

LoopMe Acquires Chartboost to Boost Mobile and CTV Brand Advertising
Analytics & Performance LoopMe Acquires Chartboost to Boost Mobile and CTV Brand Advertising

LoopMe's recent acquisition of Chartboost from Zynga signifies a landmark move that aims to transform the landscape of brand advertising within the digital ecosystem, particularly focusing on mobile and CTV (Connected TV) platforms. The merger is poised to enhance LoopMe’s brand advertising

Why Should Enterprise Brands Adopt Unified Commerce Platforms?
AI & Technology Why Should Enterprise Brands Adopt Unified Commerce Platforms?

In today's fast-paced digital landscape, enterprise brands face the challenge of staying competitive while managing complex operations. The shift from outdated, monolithic e-commerce platforms to modern, scalable, API-driven unified commerce platforms is becoming essential. This transition allows

Statsig Appoints William da Cunha As New CRO to Drive Global Growth
Analytics & Performance Statsig Appoints William da Cunha As New CRO to Drive Global Growth

Statsig, a prominent analytics and experimentation platform, has made a significant move by appointing William da Cunha as its new Chief Revenue Officer (CRO). This strategic appointment is expected to propel the company into its next growth phase, leveraging da Cunha's extensive experience in

Why Is GumGum's SOC 2 Compliance a Game Changer for Digital Ads?
Demand Strategies Why Is GumGum's SOC 2 Compliance a Game Changer for Digital Ads?

In today's digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2

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