Navigating the intricate terrain of multiscreen TV advertising by 2025 poses a formidable challenge for many advertisers, primarily revolving around the balance of precise audience targeting and optimal reach frequency. Despite TV advertising's well-established status as a powerful medium for brand
As Direct-to-Consumer (DTC) brands prepare for 2025, the marketing landscape is becoming increasingly competitive. Rising advertising costs and the need to capture consumer attention during the pivotal end-of-year period are driving marketers to rethink their strategies. One key approach to
The 2024 Black Friday and Cyber Monday shopping period marked a significant milestone for Sinch, a leader in the digital Customer Communications Cloud. Sinch played a crucial role in helping brands deliver personalized and relevant customer experiences during these peak shopping events. With Black
Hyland, a pioneer in the content innovation cloud and leader in content management solutions, has recently introduced a series of substantial product enhancements, including the AI-powered Hyland Insight tool. These updates mark a significant step forward in enabling advanced content curation,
In today's competitive market, brands are constantly seeking ways to improve customer experience and build stronger relationships. One powerful tool that has emerged is zero-party data. This type of data, voluntarily shared by customers, provides direct insights into their preferences, needs, and
In a groundbreaking move poised to revolutionize how businesses manage their partner ecosystems, Mindmatrix has announced a strategic partnership with Crossbeam, setting the stage for a unified partner orchestration platform. This collaboration aims to merge Mindmatrix's next-gen PRM and partner
In a significant move that could potentially reshape the landscape of customer relationship management (CRM), HubSpot has announced its intention to acquire Frame AI, a company renowned for its AI-powered conversational intelligence technology. Frame AI’s specialization lies in extracting valuable
The landscape of marketing technology (martech) is undergoing a significant transformation, driven by the rapid advancements in artificial intelligence (AI). As we approach 2025, the integration of AI into marketing strategies is not just a trend but a necessity for staying competitive. Advertisers
The Fall 2024 MarTech Conference shed light on the multifaceted potential of artificial intelligence (AI) in the marketing sector, moving beyond the conventional use of AI for content creation. Industry experts Craig Schinn and Michelle Simone led an insightful discussion on how AI can be leveraged
In today's competitive business landscape, the alignment of sales and marketing teams is more critical than ever. When these two essential departments fail to work in harmony, the consequences can be severe, leading to significant revenue losses, decreased customer satisfaction, and operational
