In an era where dynamic market conditions demand swift and informed decision-making, Zilliant has emerged as a frontrunner in leveraging AI to overhaul pricing strategies. The incorporation of generative AI into their cloud-native software not only optimizes pricing but also enhances user
The event industry is undergoing a transformative phase, wrestling with factors like rising costs, late registrations, and tight budgets. In this challenging environment, peer-to-peer (P2P) marketing emerges as a dynamic solution, providing fresh strategies grounded in social influence and personal
Account-Based Marketing (ABM) has become a cornerstone in the modern B2B marketing landscape. Instead of casting a wide net, ABM strategies focus on targeting specific high-value accounts, effectively tailoring marketing efforts to the unique needs of each client. Leveraging insights from recent
Artificial intelligence (AI) has emerged as a transformative force in numerous industries, and its potential in B2B marketing strategies is increasingly gaining recognition. This article delves into how AI can revolutionize B2B marketing by boosting conversions, optimizing budgets, and enhancing
The remarkable collaboration between Domo and Manulife Financial Corporation has resulted in an extraordinary return on investment (ROI) of 184%, earning them the Nucleus Research ROI Award for 2024. This partnership exemplifies the transformative power of advanced data analytics and business
The recent recognition of Domo and Manulife Financial Corporation by the Nucleus Research ROI Awards illustrates a compelling success story in business intelligence and data analytics. This honor underscores the impressive journey and transformative impact of integrating Domo's platform into
Artificial Intelligence (AI) is revolutionizing the marketing landscape, moving beyond mere hype to actionable strategies that amplify campaign efficiency. By leveraging advanced data analytics, media personalization, and creative automation, marketers can drive business growth and increase
Marketing for small businesses in Humboldt County is at a crossroads. With the rising influence of artificial intelligence (AI) in various sectors, the question arises: Can AI truly transform the marketing practices of small businesses in this unique community? Despite the notable potentials,
In the ever-evolving landscape of B2B technology marketing, the year 2024 promises significant changes and challenges. As businesses gear up for a surge in content production, marketing leaders are ramping up their budgets and strategies to stay ahead. Let's delve into the key findings from
The business landscape is currently experiencing significant changes, primarily driven by advancements in Generative AI (Gen AI) applications. This transformative technology addresses various routine tasks, including data reorganization and classification, content creation, music composition, and
