Most B2B buyers are not in the market at any moment. About 95% sit outside active evaluation, supplier comparison, or negotiation , so demand capture chases a tiny slice at the most expensive stage. The path to purchase repeats the same jobs (problem identification, solution exploration,
In an era where digital presence defines success, local businesses must adapt to the ever-evolving landscape of search engine optimization to stand out in their communities. With countless consumers turning to online searches to find nearby services—whether it’s a plumber, a bakery, or a fitness
I'm thrilled to sit down with Milena Traikovich, a renowned expert in demand generation who has transformed the way businesses nurture high-quality leads. With her deep expertise in analytics, performance optimization, and lead generation strategies, Milena has helped countless companies refine
Setting the Stage for a Marketing Revolution Imagine a world where every marketing message feels like it was crafted specifically for the individual consumer, delivered at the perfect moment to maximize impact. This is no longer a distant dream but a reality powered by generative AI, a technology
This how-to guide aims to help marketers and business owners navigate the complex decision of whether to adopt polarizing branding strategies or pursue inclusive, mass-appeal approaches for sustainable growth. By following the structured advice and actionable steps in this guide, readers will gain
In today’s competitive B2B landscape, businesses are increasingly turning to Account-Based Marketing (ABM) as a transformative strategy to engage high-value clients with precision and purpose. Unlike traditional broad-spectrum marketing, ABM focuses on specific accounts, treating them as markets of
Unveiling a Pivotal Moment in China's Social Media Sphere In the dynamic arena of China's social media landscape, Weibo (WB) emerges as a focal point with its Q2 earnings revealing a nuanced story of growth and struggle. With a modest 2% year-over-year revenue increase to $444.8 million, the
Imagine a business landscape where losing a single customer could mean thousands of dollars in lost revenue, while gaining a new one costs five to seven times more than retaining an existing client. This stark reality underscores the urgency of customer retention in today’s fiercely competitive
Imagine a groundbreaking AI marketing strategy, backed by a hefty budget and executive approval, failing to launch despite months of meticulous planning by a dedicated team. Picture the unveiling of an AI-driven campaign poised to revolutionize customer engagement, only to see it languish in limbo
Imagine a B2B marketing landscape where trillions of buyer signals are generated daily, yet most companies struggle to translate this data into meaningful revenue outcomes, facing significant challenges in an increasingly competitive environment. This is the obstacle that countless go-to-market
