In the rapidly evolving digital landscape of 2025, Vodafone stands as a leader reshaping advertising dynamics through artificial intelligence. As consumers demand more personalized interactions, the company partners with DoubleVerify to redefine how advertisements reach and engage audiences. AI's
In B2B companies with complex sales processes, demand generation is an ongoing process, not a one-time project. Unlike fast-paced transactional markets, decisions in enterprise settings involve many stakeholders and take longer to make. The process is thorough and focused on long-term goals.
In the rapidly changing world of B2B marketing, Milena Traikovich stands out as a leader in developing strategies that effectively nurture high-quality leads. With a background rich in analytics, performance optimization, and lead generation, she brings an insightful perspective to the challenges
In today’s digital-first B2B landscape , events, whether they are virtual, hybrid, or in-person, remain among the most effective ways to generate leads and drive demand. Thanks to increasingly sophisticated platforms, running high-impact seminars has never been easier. But ease of execution doesn’t
In the rapidly evolving world of digital marketing, artificial intelligence (AI) emerges as a game-changer, offering unprecedented capabilities to revolutionize strategies and approaches. As companies strive to enhance brand recognition and optimize customer engagement, AI provides sophisticated
In the modern digital age, businesses are increasingly focusing on enhancing their presence online to capture the potential of Internet-driven consumer behavior. Local and global search engine optimization (SEO) are key strategies in this endeavor. With competitive markets like London demanding
In the competitive realm of digital marketing, TikTok's ascendancy as a major player is reshaping the landscape. With traffic conversion and engagement metrics that eclipse those of Meta's established platforms, TikTok offers a fresh approach to online advertising. This analysis delves into the
Virtual Reality (VR) has emerged as a pivotal technology in the realm of event marketing, pushing boundaries in how brands connect with audiences. Physical events often grapple with constraints related to geography and logistics, but the advent of VR provides a transformative solution. It creates
Artificial intelligence (AI) is revolutionizing sports fan engagement, offering new avenues for interaction and personalization. An overwhelming 54% of fans are now turning to AI as their primary source of sports-related information, a shift indicating fundamental changes in consumption patterns.
In an era where the digital landscape shifts more rapidly than ever before, the marketing funnel—a long-established concept guiding consumer engagement—faces unprecedented transformation. At the Cannes Lions event, industry pioneers came together to examine how Generation Z, with its distinctive
