The startup scene welcomed a notable achievement recently when Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, successfully closed an oversubscribed seed funding round, raising $2.5 million. This financial milestone not only reflects investor confidence in Pitchit's
Google has recently unveiled a comprehensive suite of updates designed to enhance the creative results of its AI-powered advertising campaigns. These new tools and features aim to improve asset variety, boost transparency, and maximize campaign performance across various ad formats such as App,
In a significant milestone for the AI-driven sales assistant space, Sybill has announced the successful closure of its $11 million Series A funding round. This new influx of capital sets the stage for Sybill to further revolutionize B2B sales processes by enhancing its AI-powered solution aimed at
Top 3 B2B Content Formats Ranked: Boost Buyer Engagement Effectively In the rapidly shifting landscape of B2B marketing, understanding which content formats most effectively engage buyers is paramount. As businesses increasingly recognize the necessity of robust content strategies, content budgets
In the fast-paced world of B2B marketing, effective engagement through content has never been more crucial. With content budgets on the rise and the need for high-quality, strategic material becoming more pronounced, marketers face significant challenges in capturing and maintaining the attention
Google advertising is the largest digital advertising platform in the world, allowing brands to scale discovery across multiple Google networks. With the boom in AI, many tools, including Google, are capitalizing on these technological innovations to improve their products. One of these revolutions
In an era where dynamic market conditions demand swift and informed decision-making, Zilliant has emerged as a frontrunner in leveraging AI to overhaul pricing strategies. The incorporation of generative AI into their cloud-native software not only optimizes pricing but also enhances user
The event industry is undergoing a transformative phase, wrestling with factors like rising costs, late registrations, and tight budgets. In this challenging environment, peer-to-peer (P2P) marketing emerges as a dynamic solution, providing fresh strategies grounded in social influence and personal
Account-Based Marketing (ABM) has become a cornerstone in the modern B2B marketing landscape. Instead of casting a wide net, ABM strategies focus on targeting specific high-value accounts, effectively tailoring marketing efforts to the unique needs of each client. Leveraging insights from recent
Artificial intelligence (AI) has emerged as a transformative force in numerous industries, and its potential in B2B marketing strategies is increasingly gaining recognition. This article delves into how AI can revolutionize B2B marketing by boosting conversions, optimizing budgets, and enhancing
