Creating a comprehensive marketing calendar for 2025 can significantly enhance your content strategy by providing a structured approach to planning and executing campaigns. By aligning your content with key dates, holidays, and events, you can ensure your marketing efforts are timely, relevant, and
As we move into 2025, the landscape of B2B marketing is experiencing significant shifts. Marketers are finding themselves with increased budgets paired with more realistic expectations. Despite ongoing economic uncertainty, a notable 65% of B2B marketers saw budget increases in 2024 and are
Marchex, known for its expertise in AI and conversational intelligence to improve operational efficiency and stimulate revenue growth, has strategically aligned with Microsoft by joining the Microsoft Cloud AI Partner Program. This collaboration opens up new opportunities for Marchex as it merges
Hyland, a leading provider of content management solutions and a trailblazer in content innovation cloud, recently announced the appointment of Prasenjit Dasgupta as their new executive vice president and chief financial officer (CFO). This strategic move comes at a crucial time when Hyland aims to
LoopMe's recent acquisition of Chartboost from Zynga signifies a landmark move that aims to transform the landscape of brand advertising within the digital ecosystem, particularly focusing on mobile and CTV (Connected TV) platforms. The merger is poised to enhance LoopMe’s brand advertising
In today's fast-paced digital landscape, enterprise brands face the challenge of staying competitive while managing complex operations. The shift from outdated, monolithic e-commerce platforms to modern, scalable, API-driven unified commerce platforms is becoming essential. This transition allows
In today's digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2
Statsig, a prominent analytics and experimentation platform, has made a significant move by appointing William da Cunha as its new Chief Revenue Officer (CRO). This strategic appointment is expected to propel the company into its next growth phase, leveraging da Cunha's extensive experience in
Navigating the intricate terrain of multiscreen TV advertising by 2025 poses a formidable challenge for many advertisers, primarily revolving around the balance of precise audience targeting and optimal reach frequency. Despite TV advertising's well-established status as a powerful medium for brand
As Direct-to-Consumer (DTC) brands prepare for 2025, the marketing landscape is becoming increasingly competitive. Rising advertising costs and the need to capture consumer attention during the pivotal end-of-year period are driving marketers to rethink their strategies. One key approach to
