This guide aims to help consumer packaged goods (CPG) brands and marketers understand and leverage Pinterest’s where-to-buy links to revolutionize their advertising strategies. By following the detailed steps and insights provided, readers will learn how to transform static ads into shoppable
In the dynamic realm of B2B marketing, a profound transformation has taken hold as businesses navigate the complexities of an increasingly competitive landscape, where the once-dominant strategy of accumulating vast numbers of leads has been overshadowed by a more refined approach that values
Understanding the Manufacturing and Marketing Landscape Imagine a Fortune 500 manufacturer reaching out for a six-figure order, only to be met with a delayed response that costs them the deal to a faster competitor. This scenario underscores a critical issue in the manufacturing sector: the
Unveiling the Power of Commerce Media in CPG Marketing In today’s complex retail environment, where fragmentation across channels creates significant hurdles for Consumer Packaged Goods (CPG) brands, a staggering opportunity emerges with the rise of commerce media as a powerful tool. This
In the rapidly evolving landscape of digital marketing, few topics are as pressing as the impact of AI on search engine optimization (SEO) and traditional marketing strategies. Today, we’re thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has helped countless businesses
What happens when a brand's message feels so tailored, so personal, that it seems almost human—only to reveal itself as the work of a machine? In today's digital realm, where artificial intelligence crafts content at lightning speed, this scenario plays out daily across inboxes, social feeds, and
Imagine a room buzzing with over 500 creators, collectively reaching an audience of 400 million followers, sharing a single stage for raw, unfiltered inspiration—an event not driven by commercial fanfare but by the soul of storytelling. This is the essence of intimate gatherings like Press Publish
Imagine a social media landscape where nearly 2 billion users have been confined to cramped mobile screens or suboptimal web interfaces on larger devices, despite owning tablets designed for immersive content consumption. This has been the reality for Instagram's vast user base on iPads—until now.
What happens when a technology starts making decisions faster than any human marketer ever could, reshaping how brands connect with consumers? Artificial Intelligence (AI) is doing exactly that, revolutionizing the foundational 4 Ps of marketing—Product, Price, Place, and Promotion. In a world
Unveiling the AI Paradox in Revenue Teams In the fast-evolving landscape of revenue operations, a staggering statistic emerges: only 28% of senior sales and revenue leaders report that artificial intelligence (AI) significantly boosts their sales performance, highlighting a significant gap in
