Sustainable growth and profitability are two of the most important aspects for demand generation professionals. However, while the imperative is clear, achieving it remains a daunting task, compelling your peers to go beyond traditional lead generation methods and broaden their strategies. Not
Deciding on the ideal marketing performance management (MPM) platform is no small feat for any marketing technology expert looking to optimize their strategies, manage budgets efficiently, and track performance accurately. With an abundance of options, navigating through various functionalities and
In a new collaboration aimed at revolutionizing sales engagement, Vidyard has partnered with Salesloft to integrate personalized video messaging into Salesloft's email workflows. This innovative integration promises to help sellers create unique buyer experiences by providing personalized
In a technologically evolving landscape, where data streams continuously flood from numerous sources, Integrate has launched groundbreaking features for its lead management and data governance solution to meet the escalating demands of B2B marketers. These newly integrated features are meticulously
As we edge closer to 2025, businesses face the pressing need to rethink and reinvent their sales strategies, moving away from outdated approaches that fail to deliver sustainable results. Traditional sales tactics have largely depended on chasing any available lead, often resulting in poor-fit
Semrush, a renowned search engine software provider, recently made headlines with its acquisition of Third Door Media. Known for its influential digital publications, such as Search Engine Land and MarTech, as well as the popular Search Marketing Expo events, Third Door Media has been a significant
SundaySky, an AI-driven video creation platform, has introduced an innovative AI image generation feature to enhance its AI Copilot assistant, aiming to simplify the video production process for users. This cutting-edge capability allows users to create customized visuals through generative AI or
In the rapidly changing world of B2B marketing, professionals are finding it increasingly important to dive deep into the industries and products they represent. As we move towards 2025, the focus is no longer just on hiring the next team member or engaging the newest agency. The critical factor
In 2025, content marketing is poised for transformative changes fueled by swiftly evolving consumer behaviors and groundbreaking technological advancements. Companies that aim to remain competitive must adapt to these significant disruptions, which predominantly affect media consumption patterns,
The marketing landscape has undergone significant transformations over the past few decades, driven by rapid technological advancements. From the advent of broadband internet to the rise of social media and the introduction of smartphones, each innovation has reshaped how marketers connect with
