Hotels and resorts face increasing competition in an ever-evolving, digitally driven market. With the rise of technology and social media, having a robust online presence has become crucial for standing out and attracting guests. Social media, in particular, offers a unique opportunity for hotels
Introducing Milena Traikovich, an expert in demand generation and digital advertising, whose extensive experience spans analytics, performance optimization, and lead generation initiatives. Today, we delve into the high-profile Google adtech antitrust trial with her insights. What were the key
In this interview, we have the privilege of speaking with Milena Traikovich, a demand generation expert with a rich background in analytics, performance optimization, and lead generation initiatives. Her deep understanding of crafting compelling campaigns makes her a go-to authority for businesses
Artificial intelligence is rapidly changing how marketing teams approach video editing, making production processes more efficient and accessible. Capsule, an AI-powered video editing assistant, has recently raised $12 million in a Series A funding round, aimed at launching an updated platform
The Hidden Flaws in Traditional Attribution Consider a marketing team tirelessly working to prove the value of their campaigns. They pour over data, attributing conversions to specific actions, convinced their strategies are driving growth. Yet, when quarterly profits are assessed, the anticipated
The landscape of B2B marketing is undergoing a seismic shift as data-driven strategies rise to prominence, promising transformative results. Imagine navigating complex buyer journeys with pinpoint accuracy, predicting purchase intent, and revolutionizing campaign effectiveness—all through the power
The rapid advancement of artificial intelligence (AI) is reshaping the marketing technology (martech) industry. With AI's potential to enhance customer experiences, streamline operations, and foster innovation, businesses are increasingly integrating AI tools into their strategies despite economic
Sophia Lain is joined by Milena Traikovich, a seasoned professional in demand generation, analytics, and lead nurturing. Milena shares her insights on some underutilized content marketing tools that every marketer should consider to drive effective campaigns. How can Pinterest benefit a blog’s
Connected TV (CTV) advertising has emerged as a powerful channel, merging the narrative strengths of linear TV with the precision targeting of digital. As one of the fastest-growing advertising platforms, its potential is best realized through strategic and creative execution. This article offers
AI technology is progressively transforming game development processes, paving the way for dynamic and immersive gaming experiences. This article delves into the ways AI is revolutionizing video games, focusing on procedural world generation, enhanced NPC behavior, advanced storytelling, automated
