Madison Logic's recent acquisition of BBN is a pivotal moment in the B2B marketing landscape. This move signals a significant shift towards a comprehensive suite of full-funnel marketing capabilities that promise to transform how businesses reach and engage with their target markets. The
In an era defined by careful financial management and strategic marketing expenditures, the Gartner "2024 CMO Spend Survey" reveals insightful trends shaping the future of marketing. Amid an overall decline in marketing budgets to a mere 8% of company revenue, there's a concerted drive towards
In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to improve their return on investment (ROI). One such strategy that has emerged to the forefront is intent-based marketing—a methodology that zeroes in on consumer intention to create highly
Gupshup, a leader in the conversational solutions sector, has recently announced that Salim Ali will take on the role of Chief Marketing Officer (CMO). With an impressive career spanning nearly three decades in the field, Ali is a seasoned veteran in the domain of marketing. He has previously
SkyTab Business Intelligence (BI) has been introduced by Shift4, revolutionizing the company's point of sale (POS) offerings for the hospitality industry. This technological advancement offers no extra cost to restaurateurs, providing advanced analytics and reporting tools. Designed to accommodate
Allied Global Marketing sets the bar high in the domain of experiential marketing, merging top-tier analytics with cutting-edge tech to amplify the effectiveness of their clients' endeavors. Centered on data-driven methodologies, Allied excels in creating enchanting, interactive experiences that
In a groundbreaking shift within the ad tech sector, ID5 is carving out a leadership role in the domain of identity resolution. This cutting-edge company recently made headlines with its $20 million Series B funding milestone, showcasing a strong vote of confidence from the investor community. This
In the competitive arena of B2B marketing, Account-Based Marketing (ABM) has become a key strategy to target high-value accounts with tailored campaigns. The success of ABM, however, hinges on the quality of the data driving these campaigns. Integrating buyer intent data, especially from platforms
In today's dynamic digital marketing realm, staying updated and connected is paramount. Canada hosts a plethora of essential digital marketing events, serving as hubs for professionals to network, share insights, and enhance their skills. From mastering the intricacies of social media to delving
In the swiftly changing realm of digital marketing, a treasure trove of intent data is revolutionizing how marketers gauge and forecast consumer actions. This kind of data is a crucial asset that enables more precise targeting and sales enhancement. Nonetheless, industry players are awakening to
