The partnership between INFUSE and HG Insights marks a significant advancement in B2B demand generation, combining the strengths of both companies to offer a comprehensive approach. INFUSE, a global leader in demand generation, teams up with HG Insights, renowned for its data-driven insights, to equip B2B organizations with the tools necessary to engage buyers effectively, uncover competitive opportunities, and allocate sales resources with precision. This collaboration leverages advanced technology intelligence, aiming to transform how businesses approach their go-to-market (GTM) strategies.
INFUSE’s expertise in demand generation utilizes a digital omnichannel strategy, incorporating first-party data and artificial intelligence to optimize engagement with potential buyers. Meanwhile, HG Insights provides invaluable insights into technology intelligence, covering key areas such as IT spend, technographics, cloud usage, intent signs, and functional area intelligence. Together, these offerings enable B2B companies to make well-informed GTM decisions, resulting in a deeper understanding of target accounts’ technology stacks, expenditure data, and installation footprints. This fusion empowers organizations to engage with buying groups effectively throughout their purchasing journey, thereby accelerating pipelines and boosting revenue generation.
Combining Demand Generation Expertise with Technology Intelligence
Integrating INFUSE’s demand generation skills with HG Insights’ comprehensive market data allows businesses to gain an in-depth understanding of their target accounts. This integration is crucial for making informed GTM decisions, given the critical data provided by HG Insights, such as IT spend across various categories and detailed technographic information. The collaboration enables businesses to not only identify potential accounts but also understand their technology landscape, thereby informing better engagement strategies throughout the buying journey.
The advanced insights offered by HG Insights provide B2B companies with detailed information on cloud usage, intent signals, and functional area intelligence. When combined with INFUSE’s digital omnichannel demand strategy, which leverages first-party data and AI, businesses can effectively engage prospective buyers at different stages of their journey. This synergy accelerates the sales pipeline and leads to greater revenue generation by enhancing the effectiveness of engagement tactics and ensuring they are tailored to the specific needs and technological contexts of potential buyers.
Strategic Planning and Execution of GTM Initiatives
A critical aspect of the INFUSE-HG Insights partnership is the strategic planning and execution of effective GTM initiatives. By melding INFUSE’s expertise in demand generation with HG Insights’ robust market data, businesses can develop and implement comprehensive GTM strategies that better align with the needs of their target accounts. This integration allows for a deeper understanding of accounts, resulting in more effective engagement throughout the buying journey.
Optimizing territory and account-based marketing (ABM) account distribution is another significant benefit of this collaboration. Leveraging the combined strengths of both companies, businesses can achieve substantial efficiency gains across their GTM motions. Enhanced sales penetration, improved engagement-to-close ratios, and increased account expansion efforts are clear advantages that this partnership offers. With access to over 20 billion unique sources provided by HG Insights and INFUSE’s vast first-party data, companies are well-equipped to identify and target potential buyers, ultimately driving more successful GTM initiatives.
Uncovering Competitive Displacement Opportunities
The partnership between INFUSE and HG Insights also presents opportunities for competitive displacement. By gaining a comprehensive understanding of prospect technologies and monitoring accounts with high purchase propensity, businesses can identify and capitalize on opportunities to outmaneuver competitors. This capability is bolstered by the provision of 1,200+ demand experts and the real-time insights from the INFUSE Demand Accelerator, ensuring that businesses can swiftly activate demand where opportunities are identified.
Alexander Kesler, Founder and CEO of INFUSE, emphasized that integrating INFUSE’s demand generation capabilities with HG Insights’ technology intelligence equips clients to refine their GTM strategies and make more informed business decisions. This partnership enables organizations to gain crucial insights into their target accounts, engage effectively throughout the buying journey, and accelerate their sales pipelines and revenue growth. Kesler’s remarks underscore the transformative potential of combining demand and technology intelligence to redefine B2B demand generation.
Optimizing Market Engagement and Sales Efficiency
A notable aspect of the partnership is a limited-time offer where HG Insights customers can access INFUSE 100, which provides 100 verified, nurture-ready leads to jumpstart their demand generation endeavors at no cost. This initiative serves as a practical demonstration of the combined benefits of the partnership, helping customers activate technology insights and drive demand among qualified prospects.
Rohini Kasturi, CEO and Board Member of HG Insights, highlighted that this partnership is the first of several planned collaborations with solutions that complement HG’s domain expertise. By leveraging HG Insights’ unique technographic data, customers can enhance efficiency in any market and make better GTM decisions. Kasturi’s statement underscores the commitment to delivering innovative, AI-powered GTM solutions that empower customers worldwide, further solidifying the practical and strategic benefits of the partnership.
Transforming B2B Demand Generation
The partnership between INFUSE and HG Insights marks a notable advancement in B2B demand generation by merging their strengths for a comprehensive approach. INFUSE, a global leader in demand generation, joins forces with HG Insights, known for its data-driven insights, to equip B2B organizations with tools to engage buyers efficiently, uncover competitive opportunities, and allocate sales resources precisely. This collaboration leverages advanced technology intelligence to transform how businesses approach their go-to-market (GTM) strategies.
INFUSE employs a digital omnichannel strategy, using first-party data and artificial intelligence, to optimize buyer engagement. Meanwhile, HG Insights offers crucial insights into technology intelligence, focusing on areas like IT spending, technographics, cloud usage, intent signals, and functional area details. Together, these insights help B2B companies make informed GTM decisions, gaining a deeper understanding of target accounts’ technology stacks, spending data, and installation footprints. This fusion empowers organizations to effectively engage with buying groups during their purchasing journey, thereby accelerating pipelines and enhancing revenue growth.
