Market Insights

Statsig, a prominent analytics and experimentation platform, has made a significant move by appointing William da Cunha as its new Chief Revenue Officer (CRO). This strategic appointment is expected to propel the company into its next growth phase, leveraging da Cunha's extensive experience in

SG Analytics, a prominent global insights and analytics firm, has taken a significant step towards bolstering its innovation, harnessing data-driven insights, and accelerating its global growth with the strategic appointment of three industry veterans to its Board of Advisors. Mainak Mazumdar, KK

The recent event hosted by NielsenIQ (NIQ) in India emphasized the critical role innovation continues to play in driving business growth. As a global leader in consumer intelligence, NIQ revealed its latest insights and celebrated the winners of the 2024 Breakthrough Innovation Awards. These awards

In an era dominated by digital marketing channels, the role of phone calls in driving higher conversion rates, better profit margins, and stronger customer relationships has remained consistently significant. However, businesses frequently face challenges in establishing a clear link between

In the fast-paced and ever-evolving field of marketing, professionals often find themselves wearing multiple hats, from creating engaging content to strategizing large-scale campaigns. Despite their critical roles, many marketing professionals feel undercompensated for their efforts. This sentiment

In today's data-driven marketing landscape, managing data effectively is crucial for making informed decisions and gaining a competitive edge. Marketers are inundated with data from various sources, including web analytics, customer journeys, and competitor analysis. To harness meaningful