Google Analytics 4 (GA4) brings a transformative approach to event tracking, fundamentally changing the way businesses measure user interactions. Unlike Universal Analytics (UA), GA4 focuses on events, offering a detailed framework for capturing website interactions and user behavior. This shift
The recent imposition of new tariffs by the Trump Administration has sent ripples through the U.S. event marketing industry. Announced on April 2 and taking effect in early April, these tariffs include a 10-percent baseline on all U.S. imports and additional tariffs targeting numerous countries.
In a rapidly evolving digital landscape, the implementation of Artificial Intelligence (AI) in streaming services has presented game-changing opportunities for companies striving to enhance user experience. For SKY+ and DGO, the streaming platforms of DIRECTV Latin America and SKY Brasil
In a world connected by instant messages, viral videos, and hashtags, imagining life without the major social media platforms is almost impossible. These platforms, such as Facebook, Twitter, Instagram, and TikTok, have profoundly influenced politics, business, culture, and even revolutions. The
The rapid advancement of Artificial Intelligence (AI) has paved the way for revolutionizing Business-to-Business (B2B) marketing strategies, transforming how businesses interact with their clients and streamline their operations. As AI technology continues to evolve, it has become indispensable for
Skylight, a new startup challenging TikTok with an open and decentralized alternative, has launched its mobile app publicly after only 10 weeks of development. The app utilizes the AT Protocol, the same cutting-edge technology behind Bluesky, and is backed by high-profile investors including Mark
