Demand Gen Strategies

Google Integrates YouTube Shorts in Search: A Boost for Influencer Marketing
Demand Gen Strategies Google Integrates YouTube Shorts in Search: A Boost for Influencer Marketing

The integration of YouTube Shorts into Google search desktop results is creating ripples across the landscape of digital marketing. As the digital realms become increasingly intertwined, this crucial development is poised to redefine how influencers and marketers approach their content strategies.

Doubleknot Creative Joins Brighton Jones to Enhance Growth and Innovation
Demand Gen Strategies Doubleknot Creative Joins Brighton Jones to Enhance Growth and Innovation

In a significant development in the business world, Doubleknot Creative, a renowned full-service branding and design agency, has officially joined forces with Brighton Jones, a forward-thinking wealth management firm. This strategic partnership is designed to leverage Doubleknot Creative's

The Enduring Power of Email in Modern Digital Marketing
Demand Gen Strategies The Enduring Power of Email in Modern Digital Marketing

In an era where digital channels evolve rapidly, the question often arises: Is email marketing still a relevant tool in the world of sophisticated digital strategies? Despite the proliferation of social media platforms, mobile apps, and other communication channels, email remains a cornerstone of

How Are Medical Device Brands Winning with Social Media Campaigns?
Demand Gen Strategies How Are Medical Device Brands Winning with Social Media Campaigns?

In recent years, the medical device industry has seen an incredible shift towards leveraging social media as a critical component of their marketing strategies. The growing influence of digital platforms is opening new avenues for these brands to not only enhance their visibility but also to engage

Top Priorities for B2B Marketers in 2025: Adapting to New Trends
Demand Gen Strategies Top Priorities for B2B Marketers in 2025: Adapting to New Trends

B2B marketing has seen drastic changes recently, driven by rapid technological advancements and evolving consumer behaviors. Keeping pace with these changes is imperative for maintaining a competitive edge. B2B marketers must navigate an increasingly complex landscape by updating SEO practices,

Outlyr Takes Over Management of LPGA Kroger Queen City Championship
Demand Gen Strategies Outlyr Takes Over Management of LPGA Kroger Queen City Championship

The Kroger Queen City Championship presented by P&G is set to return to TPC River’s Bend in Maineville, Ohio, from September 8-14, with significant developments regarding its management. The sports and event marketing agency Outlyr will now oversee the prestigious LPGA Tour event, introducing n

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