In today’s digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2 compliance for its GumGum Platform™ and its key offerings: GumGum Contextual, GumGum Attention, and GumGum Creative. This accomplishment highlights the company’s commitment to the highest standards of data security and operational excellence, reinforcing its position as a leading provider of contextual-first technology that enhances digital advertising through AI-driven, non-invasive data and media solutions.
Rigorous Evaluation by Esteemed Audit Firm EY
SOC 2 Certification Process
The SOC 2 certification for GumGum was granted following an independent review conducted by the renowned audit firm EY. EY’s rigorous evaluation of the company’s internal controls, processes, and protocols ensured that GumGum adheres to the stringent standards set by the American Institute of CPAs (AICPA). This certification specifically covers the Security and Availability principles of the Trust Services Criteria, underscoring GumGum’s dedication to safeguarding customer data, preventing unauthorized access, and maintaining reliable system performance. The achievement of SOC 2 compliance not only strengthens GumGum’s data protection measures but also affirms its commitment to operational excellence.
SOC 2 compliance entails a thorough assessment of an organization’s internal governance, security controls, and operational procedures. For GumGum, this meant a comprehensive review and validation of its data protection mechanisms, ensuring alignment with industry best practices. By attaining this certification, GumGum demonstrates that its systems and processes have undergone exhaustive scrutiny, certifying their robustness in protecting client information and delivering reliable services. The independent audit by EY serves as a testament to the company’s perseverance and attention to detail in maintaining high standards of security and availability.
Benefits for GumGum’s Partners
SOC 2 compliance extends numerous advantages to GumGum’s partners and clients, providing enhanced security assurance and validating that the company meets high industry standards for data protection and system reliability. This certification boosts market confidence, as it confirms GumGum’s dedication to delivering trusted and secure solutions, thereby giving the company a competitive edge in the ad tech industry. Furthermore, SOC 2 compliance streamlines client security assessments, reducing the time required for security reviews and expediting the onboarding process for new clients and collaborators.
For new and existing clients, the SOC 2 certification conveys a clear message that GumGum prioritizes data security and is committed to safeguarding their information. This certification also enables partners to have greater confidence in GumGum’s ability to protect their data, mitigating worries about potential security breaches. As a result, this milestone helps foster long-term relationships, promoting trust and stability between GumGum and its clients. By attaining SOC 2 compliance, GumGum not only fortifies its own security framework but also sets a reassuring precedent for clients seeking a reliable and secure partnership.
Commitment to Integrity and Transparency
Consumer Trust and Brand Reputation
Achieving SOC 2 compliance underscores GumGum’s dedication to integrity and transparency, which are integral components of consumer trust and brand reputation. T’Juana Albert, VP of Business Integration & Assurance at GumGum, emphasized that data protection is fundamental to maintaining consumer trust and upholding the company’s reputation. As such, the certification reflects GumGum’s pledge to provide innovative and reliable solutions that clients can depend on as they grow together. This commitment to transparency and accountability fosters a culture of trust, ensuring clients that their data remains secure and that GumGum’s systems are reliable.
By adhering to the rigorous standards required for SOC 2 compliance, GumGum demonstrates its responsibility and ethical consideration in managing data. This accountability reassures clients that GumGum is vigilant about protecting their sensitive information, which is essential in today’s landscape where data breaches can cause significant harm both to individuals and organizations. The certification bolsters GumGum’s position as a trustworthy partner in the digital advertising industry, further enhancing its reputation for delivering high-quality, secure, and innovative solutions.
Continuous Commitment to Security and Compliance
In today’s digital world, the frequency of data breaches and unauthorized access is constantly rising, putting organizations under immense pressure to protect their data and ensure the reliability of their systems. In this challenging environment, GumGum has reached a significant achievement by securing SOC 2 compliance for its GumGum Platform™ along with its primary offerings: GumGum Contextual, GumGum Attention, and GumGum Creative. This success underscores the company’s dedication to maintaining the highest standards of data security and operational quality, bolstering its reputation as a top-tier provider of contextual-first technology. GumGum’s advanced solutions leverage AI to enhance digital advertising with non-invasive data and media innovations, demonstrating the company’s commitment to excellence in the digital advertising landscape. This milestone not only reflects GumGum’s technological prowess but also its unwavering commitment to safeguarding client data and delivering top-notch advertising solutions.
