Welcome to an insightful conversation with Milena Traikovich, a powerhouse in the realm of demand generation and social media strategy. With her extensive background in analytics, performance optimization, and lead generation, Milena has helped countless businesses craft campaigns that convert. Today, we’re diving into her expertise on TikTok LIVE, a dynamic tool for real-time audience engagement and growth. In this interview, we explore how to harness the power of livestreaming, from building a following and preparing content to engaging viewers and maintaining momentum post-stream.
How did you first come across TikTok LIVE, and what sparked your interest in using it for audience engagement?
I stumbled upon TikTok LIVE a couple of years ago during the pandemic when everyone was looking for new ways to connect online. I was already helping businesses grow their social media presence, and I saw this feature as a game-changer. What really drew me in was the raw, unfiltered connection it offered—being able to interact with an audience in real time felt like a direct line to building trust and authenticity. I knew instantly it could be a powerful tool for lead nurturing if used strategically.
What types of content do you find work best for livestreams on TikTok, and how do you decide what to focus on?
I’ve found that content with a mix of value and personality does wonders on TikTok LIVE. Think tutorials, behind-the-scenes looks, or Q&A sessions where you’re solving a problem or sharing insights relevant to your niche. I choose topics based on what my audience is already curious about—whether it’s data from comments on my regular videos or trending topics in my industry. The goal is to give them something they can’t get from a pre-recorded video, like instant feedback or a personal story that ties into the theme.
Can you walk us through how you prepare for a livestream to ensure it runs smoothly and keeps viewers hooked?
Preparation is everything. First, I outline a loose structure—key points I want to hit, like a main topic or a call-to-action. I don’t script word-for-word because I want it to feel natural, but I do rehearse transitions to avoid awkward pauses. I also double-check my setup: good lighting, a stable internet connection, and a clutter-free background. Lastly, I promote the stream in advance through short teaser videos and posts, building anticipation so my audience knows when to tune in. It’s all about setting the stage for engagement.
What strategies have you used to build a following large enough to unlock TikTok LIVE, and what advice would you give to someone just starting out?
Getting to that 1,000-follower mark to go live took consistency and a targeted approach. I focused on posting regularly with content that resonated with a specific audience, using trending hashtags and sounds to boost visibility. Engaging with comments and collaborating with other creators also helped me grow faster. My advice to beginners is to niche down—find your unique angle, whether it’s a hobby or expertise, and create content that speaks directly to that crowd. Also, don’t just post and ghost; reply to your viewers to build a community that sticks around.
How do you interact with your audience during a livestream to make them feel involved and keep them coming back for more?
During a livestream, I make it a priority to acknowledge my viewers. I read comments out loud, answer questions on the spot, and sometimes give shoutouts to familiar usernames. It’s about making them feel seen—like we’re having a real conversation. I also ask for their input, like “What do you want to see next?” or “Have you tried this tip?” That back-and-forth keeps the energy up and builds a loyal crowd who know they’re part of the experience, not just spectators.
What steps do you take to ensure your livestreams look and sound professional, and why do you think that matters?
I’m a stickler for quality because first impressions count. I use a ring light to keep my face well-lit and a decent external mic if my phone’s audio isn’t cutting it. I also pick a quiet spot to avoid background noise and test my setup beforehand. It matters because a clear, professional stream shows you respect your audience’s time. If the video is grainy or they can’t hear you, they’ll bounce. High quality keeps them watching and makes them more likely to share your content with others.
How do you sustain interest after a livestream ends, and what role does planning future streams play in that?
Right before I wrap up a livestream, I always tease the next one—giving a date, time, and a hint about the topic. I also post a follow-up video or story thanking everyone who joined and recapping a highlight to keep the buzz going. Planning future streams is crucial; I map out a loose schedule for the next few weeks so I’m not scrambling for ideas. This consistency helps my audience know when to expect me, turning casual viewers into regulars who look forward to tuning in.
What’s your forecast for the future of TikTok LIVE as a tool for businesses and creators looking to grow their reach?
I think TikTok LIVE is only going to get bigger as a growth tool. With more businesses and creators realizing the value of real-time engagement, we’ll see even more innovative ways to use it—like virtual product launches or interactive workshops. TikTok is likely to roll out new features, too, making it easier to monetize streams or integrate with other platforms. For anyone looking to build a brand, it’s going to be a must-have in their toolkit, especially as audiences crave more authentic, direct connections in a crowded digital space.
