The growing impact of AI bots in web crawling is becoming increasingly evident, with recent data underscoring their significant role in the digital landscape. A report released by Vercel highlights that AI crawlers now account for nearly 28% of Googlebot's total traffic volume, emphasizing
As the world of digital marketing evolves at a rapid pace, B2B marketers are increasingly identifying key investment areas to stay competitive and drive revenue. Recent research conducted by Madison Logic suggests that by 2025, B2B marketers will channel their investments into several primary
Recent research presented by RainFocus, an event management platform, reveals fascinating insights into how generational differences influence preferences for event formats and giveaways. Understanding these preferences is crucial for marketers and event planners striving to create events that
Imagine a world where customers can interact with your business website at any time of the day, receive instant answers to their queries, and even get tailored product recommendations, all without any human intervention. This is the reality that Wix's AI Site-Chat brings to life. This
InMarket has introduced a groundbreaking innovation in real-time marketing and measurement within the automotive industry: the Lift Conversion Index (LCI) for Auto. This new platform is designed to provide incremental sales and visit lift metrics, offering automotive brands and dealers a
Imagine a scenario where business-to-business (B2B) advertisers can precisely target high-value audiences within a platform boasting 400 million monthly users. This is now a reality thanks to the strategic partnership between Quora and Bombora, which promises to revolutionize B2B audience targeting
