In the ever-evolving world of B2B marketing, a fundamental shift is underway. Traditional performance marketing, focused solely on immediate returns, is being edged out by brand marketing that prioritizes long-term brand-building and customer relationships. Dentsu’s latest Superpowers Index u
In a decisive move, Meta has banned Russian state media from its platforms. This decision, enacted just weeks before the U.S. presidential election, aims to counteract a newly uncovered covert influence operation targeting American voters. The complex scheme involved well-known media outlets such
E.l.f. Skin has embarked on its most ambitious campaign yet, aiming to capture the attention of Gen Z consumers through a blend of humor and data-driven insights. The new campaign, titled "Divine Skintervention," features actor-comedian Megan Stalter as the Sinfluencer, a character who
In a unique marketing strategy, Pizza Hut has launched an innovative initiative named "ResZAmes" to aid job seekers in getting their resumes noticed by prospective employers. Targeting New York City, this campaign highlights Pizza Hut's commitment to creating unconventional solutions
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, have recently formed a strategic partnership aimed at revolutionizing event lead management. This collaboration promises to dramatically enhance how marketers handle leads generated through events,
With AI and digital transformations reshaping B2B marketing landscapes, demand generation strategies must continuously evolve to stay effective. For demand generation leaders, this means adapting approaches to capture and convert high-value leads amid increasing competition. This article explores
