During the recent Fall 2024 MarTech Conference, an online Coffee Talk session delved into the complexities and anticipated future of email marketing. Hosted by industry experts Kath Pay and Jeanne Jennings, the discussion explored the dynamic landscape of email marketing, teasing out the challenges
In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding
In the ever-evolving landscape of B2B marketing, staying ahead of the curve requires more than just sticking to traditional channels. To truly maximize engagement and ROI, B2B marketers must be willing to explore and leverage alternative platforms. Understanding the audience, developing a robust
In the ever-evolving landscape of B2B marketing, staying ahead of the curve is crucial. As we approach 2025, marketers must adapt their strategies to meet the changing needs of buyers who are more informed and self-directed than ever before. This article provides actionable insights to help B2B
In a significant development for marketers aiming to enhance their email strategies, Exclaimer, a leading email signature management solution, has launched a new integration with HubSpot. This collaboration promises to revolutionize the way businesses approach email targeting by allowing marketers
In the ever-evolving landscape of digital advertising, B2B marketers consistently seek groundbreaking methods to engage prospective clients and distinguish themselves amidst the saturated market. As we look ahead to 2025, it becomes clear that emerging trends will significantly shape advertising
