In a unique marketing strategy, Pizza Hut has launched an innovative initiative named "ResZAmes" to aid job seekers in getting their resumes noticed by prospective employers. Targeting New York City, this campaign highlights Pizza Hut's commitment to creating unconventional solutions for pressing
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, have recently formed a strategic partnership aimed at revolutionizing event lead management. This collaboration promises to dramatically enhance how marketers handle leads generated through events,
With AI and digital transformations reshaping B2B marketing landscapes, demand generation strategies must continuously evolve to stay effective. For demand generation leaders, this means adapting approaches to capture and convert high-value leads amid increasing competition. This article explores
Google is set to roll out a significant upgrade to its advertising suite, transitioning from Video Action Campaigns (VAC) to Demand Gen campaigns by the second quarter of 2025. This strategic move is designed to provide advertisers with expanded reach, enhanced targeting capabilities, and increased
Google has announced plans to phase out its existing Video Action Campaigns in favor of the new Demand Gen campaign type, a shift that is set to begin in the second quarter of 2025. This change represents a significant evolution in the way advertisers will approach their digital campaigns, as the
Google Ads is set to revolutionize the way advertisers reach their audience with the upcoming transition from Video Action Campaigns (VAC) to Demand Generation (Demand Gen) campaigns. Scheduled for Q2 2025, this significant upgrade promises a myriad of enhancements including expanded reach, greater
