The recent Google Ads reporting issue has led to Demand Gen campaigns being mislabeled as Display Network, a glitch that has caused significant consternation among advertisers. This reporting bug was first detected during the week of July 8, 2024, and has since been confirmed by Google Ads Liaison
In the fast-paced world of B2B marketing, effective engagement through content has never been more crucial. With content budgets on the rise and the need for high-quality, strategic material becoming more pronounced, marketers face significant challenges in capturing and maintaining the attention
Google advertising is the largest digital advertising platform in the world, allowing brands to scale discovery across multiple Google networks. With the boom in AI, many tools, including Google, are capitalizing on these technological innovations to improve their products. One of these revolutions
PathFactory, a leader in content intelligence, has recently acquired Uberflip, a notable content experience platform, making a significant impact on the B2B marketing industry. This strategic merger underscores a step toward more personalized and effective buyer engagement strategies, leveraging
Account-Based Marketing (ABM) has become a cornerstone in the modern B2B marketing landscape. Instead of casting a wide net, ABM strategies focus on targeting specific high-value accounts, effectively tailoring marketing efforts to the unique needs of each client. Leveraging insights from recent
Transforming your B2B marketing strategy in today’s competitive landscape requires more than traditional tactics. Modern B2B marketers grapple with reduced budgets, longer sales cycles, and an increasingly complex buyer landscape. The integration of brand development and demand generation—termed
