Recent research presented by RainFocus, an event management platform, reveals fascinating insights into how generational differences influence preferences for event formats and giveaways. Understanding these preferences is crucial for marketers and event planners striving to create events that
Imagine a world where customers can interact with your business website at any time of the day, receive instant answers to their queries, and even get tailored product recommendations, all without any human intervention. This is the reality that Wix's AI Site-Chat brings to life. This innovative
InMarket has introduced a groundbreaking innovation in real-time marketing and measurement within the automotive industry: the Lift Conversion Index (LCI) for Auto. This new platform is designed to provide incremental sales and visit lift metrics, offering automotive brands and dealers a
Imagine a scenario where business-to-business (B2B) advertisers can precisely target high-value audiences within a platform boasting 400 million monthly users. This is now a reality thanks to the strategic partnership between Quora and Bombora, which promises to revolutionize B2B audience targeting
The digital advertising landscape is constantly evolving, and the IAB Tech Lab is at the forefront of these changes. Recently, the IAB Tech Lab has introduced new initiatives aimed at improving the efficiency and adoption of their content taxonomies, specifically targeting the programmatic
In today's digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2
