Editorial

Sustainable growth and profitability are two of the most important aspects for demand generation professionals.  However, while the imperative is clear, achieving it remains a daunting task, compelling your peers to go beyond traditional lead generation methods and broaden their strategies. Not

Consumer behavior keeps shifting because of new technologies constantly changing customer demands, and economic factors repeatedly influencing markets. Today's shoppers know more than their predecessors, as they are always connected, and tend to choose more carefully what they spend their

As we enter 2024, demand generation is shifting from quantity to meaningful connections. The focus is on offering value that meets clients' needs throughout their decision process. In other words—quality and flexibility reign supreme in demand generation. We'll explore how refining your b

A new frontier of B2B demand generation is upon us—one where the rules of engagement have shifted, and staying ahead means building fresh strategies.  We recognized three emerging imperatives to keep an eye on, and this article provides an overview on how you can tackle them. Millennials and Gen Z a

With 2025 on the horizon, the B2B world has seen a significant shift. Buyers today are interested in more than products or services , they care about the stories behind the brands they choose. What really matters is the emotion a brand evokes. The most innovative companies are tapping into this

The demand generation world has never seen a shortage of new imperatives. Each day, an issue emerges that requires immediate action, presenting Chief Marketing Officers (CMOs) with a wide range of challenges, such as increased ad costs, new regulatory requirements, obsolete technology, and more. We