Editorial

Moving people along at every stage of the marketing funnel is essential when it comes to demand generation. It is seen as “a golden thread that runs right through from introducing yourself to people to adding business value.”   In a nutshell, it’s being able to explain to your prospects why they sho

Outdated attribution models can break your growth strategy, and the hidden cost of content without a proper distribution plan is mounting. These challenges, and more, are top-of-mind for your fellow B2B content marketers, hindering them from unlocking content’s true potential for demand generation s

Demand generation methods like cold calls and scripted pitches aren’t working anymore since B2B buyers have access to a range of other relevant information, making every generic pitch feel stale and unnecessary. Old strategies that relied on high numbers don’t work well in today’s market, where peop

Putting together an industry event is a delicate balancing act. You need the right program for content, flawless execution to ensure participants remain engaged, and the correct marketing strategies to land the event in front of the right audience.  This article focuses on how demand generation

Content marketers have more tools than ever to succeed. AI and automation provide capabilities that were once unimaginable . But, despite the advances in technology, those tools won’t deliver results without a solid content strategy. When things go wrong, it’s rarely due to a lack of resources or te

With 2025 on the horizon, CMOs and marketing professionals are increasingly seeking rapid transformation—and rightly so. The ever-changing landscape also presents professionals with a range of challenges and opportunities, like shifting customer expectations and intensifying competition. The market