The demand generation world has never seen a shortage of new imperatives. Each day, an issue emerges that requires immediate action, presenting Chief Marketing Officers (CMOs) with a wide range of challenges, such as increased ad costs, new regulatory requirements, obsolete technology, and more. We
Email marketing has been a key digital marketing tool for over two decades. Despite new channels like social media and influencer marketing, it remains highly effective for customer engagement and sales. However, email marketing has changed. The days of blasting out generic messages and hoping for
