The marketing funnel has been the cornerstone of advertising strategies for over a century, but as we edge closer to 2030, its effectiveness is being questioned. With significant advancements in media, technology, and consumer behaviors, the conventional marketing funnel is becoming outdated.
March 6, 2025
The building industry has always been about making big decisions with high stakes. Now, with competition tight and buyers' expectations changing, understanding the data behind those decisions is more important than ever. The Bokka Group's 2024 Home Buyer Conversion Report, the only study
February 21, 2025
In the ever-evolving landscape of performance marketing, maintaining a dynamic and interconnected approach to finding, reaching, and retaining customers is crucial. Marketing professionals like Sabeena Mannan, TCA's Senior Director of Strategy, emphasize the necessity for brands to adopt a
February 20, 2025
The evolving relationship between Out of Home (OOH) advertising and Retail Media advertising is reshaping shopper marketing. As these lines blur, brands are discovering new ways to reach consumers at critical moments. This article delves into how Retail Media's growing influence and its
February 20, 2025
The marketing landscape is on the brink of a monumental transformation. With the rise of artificial intelligence (AI) agents acting as digital proxies for human users, traditional marketing strategies are being upended. Marketers must now adapt to a machine-centric approach, where AI systems play a
February 19, 2025
The continually evolving landscape of B2B marketing has prompted significant changes due to both the global pandemic and ongoing economic turbulence. These factors have sparked a shift in marketer priorities from simply crafting personalized outreach to a heightened emphasis on generating
February 13, 2025
